Alan Deutschman – Change OR Die

If you were given an ultimatum, what would you do?

This was the question Alan Deutschman posed in Change or Die, his sensational cover story for the May 2005 issue. Fast company. . Although we all have the ability to change our behavior, we rarely do. Many doomed companies stick to the same archaic business practices that destine them for failure because heart patients and smokers continue to lead dangerously unhealthy lifestyles.

Deutschman helps demystify five age-old myths about change, including the notion that small, gradual changes are always easier to make and sustain, and that we can’t change because our brains become hardwired early in life. Introducing breakthrough research and progressive ideas from a diverse selection of medical, science, and business leaders, Deutschman demonstrates how to achieve lasting, revolutionary change.

A book with universal appeal. If you want to change or die, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay Every sphere of life is addressed, from companies that must remake their culture to individuals who have to make a lot of changes in order to survive. Several emotional stories about real people who succeeded or failed in their attempt to change are included in each chapter.

If you want to change or die, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay It isn’t just reorganizing or restructuring priorities; it’s about challenging everyone to make drastic changes in all aspects of life.