Learn how to tell a story in any presentation, marketing pitch, or issue campaign. This is the most important step in getting your story straight. You will never see the same process again. You will learn how to overcome resistance and objections in your story.

The first step is to find your frame. The outside world gives context to your story. You can learn to evolve from a problem to a possibility.

Validate your audience. It’s time to replace inadequate marketing. Dynamic creative tension can be created by framing obstacles for your audience.

Make it real. In addition to the world of make-believe, anchor your story with more than that. Credibility is created for yourself and your message.

The fourth step is raising the stakes. You can learn how to describe the forces that make up your story.

Pick your battles. Show your clear path and solution for tackling the issues even with a world-changing message. It should be simple.

The next step is to make an invitation. Do you know what it means to be part of your story? Where can people start? It’s easy for people to say yes if you lower the risk.

There are benefits to an unintelligible story.

You attract better clients. People understand what you have to say. You can serve thousands, if not millions. People gravitate to your message. You overcome resistance. You feel good. You are leading from the heart. Your message is received. People want to support you. You find your voice and presence. You know how to change perception. You make people feel good.