Adriaan Brits – AdWords and Analytics: Remarketing

Adriaan Brits – AdWords and Analytics: Remarketing

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Description

AdWords and Analytics: Remarketing

By: The Brits are called Adriaan Brits.

There is a level. Intermediate.

This is the length of the story. 1h 26m

It was released. Oct 27, savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay

Description:

Even if they haven’t made a purchase, people who have visited your website already have an interest in your product or service. You can increase your conversion rates by re-targeting these visitors with carefully positioned ads. This process is referred to as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up a campaign that1-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-6556 You can learn how to build lists, link accounts, use tags, and target custom audiences. Learn about more advanced solutions for search ads. Adriaan shows you how to maximize your efforts, increase your return on investment, and create more efficient campaigns.

Topics include:

  • Remarketing lists
  • Types of remarketing offered by Google
  • Linking AdWords with Analytics
  • Setting up campaigns
  • Switching between AdWords and Analytics
  • Dynamic remarketing
  • Setting up a dynamic remarketing feed for display advertising
  • Deciding on a budget
  • Monitoring ROI
  • B2B remarketing

Contents:

  • Introduction
  • 01. Remarketing with Google
  • 02. Getting Set Up
  • 03. Remarketing with Google
  • 04. Budget and ROI Tips
  • 05. B2B Remarketing Campaigns
  • Conclusion

Author:

The Brits are called Adriaan Brits. He is a digital marketing consultant.

Through his agency, adriaanbrits.com, he specializes in pay-per-click campaign management and conversion rate maximization. Digital copywriting, database marketing, and programmatic media buying are some of the topics Adriaan consults on. He likes using competitor data to help companies improve their content, marketing, and digital strategy. Adriaan holds an masters degree in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.

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Archive: https://web.archive.org/web/20171101191857/https://www.lynda.com/Google-AdWords-tutorials/AdWords-Analytics-Remarketing/647679-2.html

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