MECLABS, Flint McGlaughlin – Online Testing On-demand
MECLABS, Flint McGlaughlin – Online Testing On-demand
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Description
The web is more than just a marketing channel, it is the heart of your business. You can only use the web. Look into the minds of consumers. They are making a purchasing decision. You will be able to answer the fundamental question of why customers say that by using the web. I will take the next step in the sales process.
You will learn proven techniques that you can use immediately.
- 1 Key principles for conducting successful online tests – what constitutes a valid sample size, the right experimental design, how to interpret results
- 2 How to use tools that will help you design effective tests for your own existing pages
- 3 A process for implementing an iterative testing program that will boost website ROI for your company
Effective and valid experiments will increase your marketing return on investment. The complete first session of the Online Testing Course can be seen in the video below.
Over the past 15 years, the MECLABS has been developing. The optimum methodology for online experimentation. . More than 1 million words, 20 million email messages, and 100,000 order paths have been tested by the lab working with both large and small research partners.
You will learn how to determine in this course. Basic testing data can be turned into customer wisdom. Predicting customer behavior is possible. Everyone can set up a test, but not everyone can do the right thing. You will be a Certified Professional in Online Testing once you have passed the final exam.
Few marketers have ever received relevant training in online experimentation, despite the fact that more and more marketers are recognizing the need to systematically test their new ideas. The average MBA program doesn’t teach much about online testing.
Our researchers have gone through rigorous testing. A set of simple principles and formulas was codified. Money-saving tests can be run by an organization. Key principles for conducting successful online tests will be covered in this course. Here is a sample of what the course sessions will cover.
- Test Methodology
- Test Validity
- Test Planning
- Test Metrics
- Test Interpretation
You can get the online testing on-demand at nextskillup.com right now.
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MECLABS, Flint McGlaughlin – Online Testing On-demand
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