Direct Marketing IQ – Secrets Of List Research
Direct Marketing IQ – Secrets Of List Research
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A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.
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Description
Secrets of List Research (2nd Edition)
There is a guide to the details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.
You will learn about it thanks to the expert advice of industry leaders. When to work with a broker. How to read a card. There are ins and outs of testing lists. Before you take the test, ask what to ask. Mailing lists vs. email lists. What is the difference? What are the key variables that affect response? List enhancements can be used effectively. The hotter the hotline names, the better!
Finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
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About Direct Marketing IQ
The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.
Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.
Direct Marketing IQ has unparalleled access to direct marketing data — including the world’s most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories — and proudly produces content from the most experienced editors and practitioners in the industry.
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