You send an email to your list.

Your subscriber sees it. They know there will be a great story inside when they open it. You are their favorite.

They are in the middle of a meeting. They should save your email for later. They looked at the laptop cam and nodded as they read it furtively. They laughing at a funny you made, and pretending to the meeting that their cat did something funny.

There is an offer at the end of the email.

They can’t help but click that link after reading the story. They are with you. They are feeling you. They want you to have it.

They hit buy and check out, while giving a thumbs up to someone on the call.

The payment hits your account when they give their attention back to the meeting.

Not just theirs. As your subscribers open your email, the payments start to roll in.

You just got paid, over and over, for telling a story.

Great email stories do that. They pay you.

You are getting paid even if your story is not tied to an offer.

Here is why.

When you know how to tell them well (especially in emails), your stories:

Make people remember you.

Make your information stick.

Don’t let your mind wander.

If not right away, then down the road when they are ready, build the know, like, and trust factor that makes people buy.

Great stories make people obsessed with you. You become a star because of them. It could be a rich one.