Kenny Stevens & Ricky Mataka – Ads Architect

A dissection course syllabus.

Mapping

There is a course map and introduction.

There are examples to copy.

There are systems, tools, and reporting.

The basics of a marketing strategy.

Physical vs digital vs lead Gen.

Being compliant for better results.

Q1 to Q3 and Q4 to Q4 are split concepts.

The mode is learning.

Creative Concepts… What are they doing now?

Messaging

Mechanics

Basics:

Ad account setup.

There is a fanpage setup.

The setup is called the Pixel.

There are brand awareness ads.

Reach Ads

There are engagement ads.

There are video views ads.

Creating custom audiences.

Intermediate:

Lookalike audiences can be created.

There are traffic ads.

There are conversion ads.

There are catalog sales ads.

There are lead generation ads.

There are ads for Messenger.

There are ads that target people based on their location.

Advanced:

Conversions vs Link Clicks and Optimizing budgets across ad sets.

There are manual bidding basics in this year.

Placements

There are mobile collection and canvas ads.

Mining:

Cold traffic and interest targeting.

There is a master ad stack.

There is a multiplication.

The method of good, bad and ugly.

CRUCIAL ASSETS!

There is a scale for budgeting.

Scaling back to increase profits.