Gabe Zichermann – Gamification Masterclass

How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? Gamification is the secret ingredient that has fueled the success of many websites and mobile apps.

Game mechanics can be integrated into any kind of consumer-facing experience, either new or existing. There are hundreds of technical and process options available. A series of clear steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth can be found in this video.

There are key Takeaways.

Understand how games work with your business.

Unpack user motivation and apply game thinking to understand what motivates them.

Social game designers use levers and game mechanics to create stellar engagement.

There is a process to connect player motivations with game design and game mechanics.

The best and worst implementations of key game mechanics can be reversed.

Key game mechanics include points, badges, challenges, and more.

There is clarity on implementation, technology and Agile techniques.

There is a bonus material.

Receive access to a series of exclusive supplemental videos from thought leaders in the Gamification industry if you complete a set of short challenges. Order the video at GamificationU.com to get access.

There is a table of contents.

There is an introduction to Gamification. There are foundations and basics. Player motivation. There are player types. There is a progression to mastery. It’s time to be the Sherpa. There are point systems. There are 8 levels. The results of the Leaderboards. Badges and customization. Onboarding There are challenges and engagement loops. Implementation, Agile processes and gaming the system. There are technical considerations and next steps.