Building & Scaling An Optimization Program In Your Company

Building & Scaling An Optimization Program In Your Company

Building & Scaling An Optimization Program In Your Company

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Building & Scaling An Optimization Program In Your Company

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Description

Building & Scaling An Optimization Program In Your Company

Building & Scaling An Optimization Program In Your Company

There is a building and scaling program in your company.

Price: $199
Sale Page: https://conversionxl.com/institute/live-course-building-scaling-optimization-program/
Archive: http://archive.is/LIAZV

Get Building & Scaling An Optimization Program In Your Company right now!

Building and scaling an optimization program in your company

Optimize your optimization program for greater ROI and buy-in

This course will teach you how to build a program that will win. Push through more tests and avoid common pitfalls. The course will give you a boost.

In this 4-class training program, you will learn to:

  • Set up a conversion optimization that scales and gets results.
  • Understand why your CRO program may not be performing optimally.
  • Scale up your testing program and learning velocity.
  • Get organizational buy-in from executives and team members.
  • You are working within a company (and not an agency).
  • You have an optimization program in place in your company or you’re considering setting one up.
  • You have experienced challenges getting tests deployed and pushback from stakeholders.
  • You are committed to making changes and working with others in your company to make it happen on an organizational level.

Get Building & Scaling An Optimization Program In Your Company on nextskillup.com right now!

This course is NOT for you if…

  • You’re an agency. Refer to course on this.
  • You are allergic to change. This course will cover organizational change management.

The course is accessible to marketers transitioning to CRO and there are no advanced level skills required. However:

Skills you should have…

  • You must have a working knowledge of the entire CRO process. You will be convincing others to be part of this process. As such you must know what you’re talking about. (If you don’t know this, go read up on the CXL blog and take some relevant courses.
  • Be confident in working with people (or willing to work on yourself to get there)

Running A/B tests is the easy part

As data-driven as we try to be, all organizations are human-driven. Humans are a messy bundle of biases and irrationality. In business, we all work towards the same goal of growth, but we often have different ideas on how to get there.

It is difficult to navigate the muddy waters of organization politics and human relations.

No amount of technical education can teach you how to evangelize experimentation in a company. Building a culture of experimentation and getting team buy-in is where the true value comes from.

If you want to encourage a culture of experimentation but don’t know how to get started, this course is 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110

Conversion optimization is a team sport

Testing is a team sport.

The leader of a testing program would be the quarterback. Without the support of a good offensive line, they will be scrambling to get any real results.

To get a good offensive line in your company, you need to get buy-in from the right people.

Proper statistical power is just as important as knowing how to navigate the organization. The real results start to pour in when people agree to work together to solve problems.

The class will teach you how to create a winning environment.

Build a culture of experimentation that scales and gets ROI

Changing an organization from a gut-based approach to one driven by data and experimentation is the heaviest lifting.

A picture of a Director of Marketing at a stable company. She wants to implement a testing culture within her team and organization because she is on the cutting edge of digital marketing.

HiPPOs at her company are opposed due to a variety of entrenched ideas and political problems. She has a hard time pushing through even one or two experiments.

Look at an organization that is free of political battles. Think of the scale at which testing can be done, the ideas can be executed, and the uplifts can be attained.

That is what we are fighting for.

n just 4 sessions, you’ll be able to…

  • Set up your optimization team and keep everyone motivated towards the same goal.
  • Engage stakeholders, engineers, and other departments when they have their own agenda.
  • Build a structured CRO process that will drastically improve your testing velocity.
  • Emulate successful companies with fast moving testing programs.
  • Create a roadmap for the growth of your own optimization program.

Course Curriculum

Building and Scaling an Optimization Program in Your Company

Class 1

Class 1: Foundations & Building Blocks

  • Answer the question, “Why do optimization programs fail so often?”
  • Take a look at successful optimization team.
  • Introduce the 3P’s of setting up an optimization program
  • Overview of the organizational mindset
  • Customizable worksheet : Self-evaluation – Where are you right now?

Class 2

Class 2: People

  • Who are the key players in the program?
  • How to hire the A-team
  • The CRO skillset & mindset you should be looking for
  • Understanding motivation & how to deal with challenging team members
  • Customizable Worksheets and Supplementals: How to hire for CRO, Evaluating your team, SWOT Analysis, Dealing with challenging team members

Class 3

Class 3: Processes

  • How to manage a CRO project
  • Roles, responsibilities, and communication
  • Creating structure and SOPs (standard operating procedures)
  • Identifying Bottlenecks
  • Keeping everyone in the loop – How to make sure the right people know the right things
  • Calculating your bandwidth for testing
  • Supplementals: SOPs for CRO (worksheet), Calculating your bandwidth for testing (calculator), Evaluating your optimization stack (calculator)

Class 4

Class 4: Prioritizing

  • How to make CRO a part of business-as-usual
  • How to demonstrate the value and ROI of your optimization activities
  • Recovering from failing CRO programs
  • Involving everyone in optimization
  • Structuring meetings & Follow-ups
  • Supplementals: Creating testing hack-a-thons (resources & assignment)

Get Building & Scaling An Optimization Program In Your Company right now!

Building & Scaling An Optimization Program In Your Company is a free program.

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com .
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).

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