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Jason Fladlien – Pure Webinars

How To Create Webinars That Sell

Over $20,000,000 in sales has been achieved by a 4-part outline to script webinars. I will give you an outline in this sales letter.

Let’s get down to brass tacks. Many respected marketers put me at the very top as the best in the world at selling on webinars, and I am probably one of the top five sellers of all time.

I will take an interesting approach to selling my latest secrets because of my unique position. Here it is.

• No Scarcity. The course is a solid $2,000, no payment plan either.
• No Refunds. Don’t buy if you’re not 100% certain you want this.
• No Webinars. I’m using an old fashioned sales letter to sell you on a product on how to do webinars. There is a reason for this…

Why am I taking this hard-lined approach?

This training was created for a specific person. Who? There is a person who needs to sell something by a webinars.

The smartest thing that person could do is buy this before their next seminar.

Ten-fold. Immediately.

I get referrals all the time because of my rep as a stone cold webinars closer. My hope is that when someone says they need help, people will point them to this page.

We will see if they are serious about making money. They will buy this if they are.

With that out of the way, let’s get down to business. In my new training, called Pure Webinars , we dissect in depth this formula which has made me a…

multi-millionaire by the age of 31

The pitch outline is here.

I have scripted almost every one of the last two years, including the famous one that sold over a million dollars in 24 hours.

why this is instructive

The beginning section.

The mistake almost every person makes is that they take too long to sell. I sell one second into the webinars. I intensify.

Everyone focuses on the pitch portion of the webinars.

If you do it right, your introduction will be less than 10 minutes long, but I will spend more time crafting it than I ever do the close.

Let’s take a closer look at the introduction.

• Immediate Interaction – buying is the ultimate interaction. This is the beginning of the foreplay. We start here. A small commitment that we will expand upon with greater consistency throughout the presentation right up into the close.
• Induce Greed – we set a frame to short-circuit the logical and critical mind and instead immediately address the “emotional” mind, which makes all the buying decisions.
• Chip Away Objections – there are only a handful of objections related to any purchasing decision. These objections are so important we handle them in every section of the webinar in a different way. We do so covertly in the introduction. Often I will short circuit objections in the first few minutes… most marketers wait too long to do this!
• Establishing Authority – this is obvious right? However there are so many un-obvious (aka better) ways to establish authority on a webinar that most people don’t know about. Hint: “engineered epiphany”.

It is a simple formula we just follow. And…

In a few minutes you’ve accomplished a lot

million dollar results

You want to sell on webinars.

It begins in the introduction. The introduction is the most important part. I will show you how to make a greased chute that leads to the add to cart button.

We have one more thing to do before we move to the next section. The sale today and the sale tomorrow are the two sales you can make in a webinars.

In addition to getting the sale today, your introduction based on my formula will create a favorable association of pleasure to you and your brand and make your future sales even easier.

Moving on…

There is a content section.

There is a dichotomy in the content portion of the webinars.

The more self-reliant you are, the less likely your attendees are to buy from you. The more reliance you have, the more sales you make.

Money making ability will be limited if you pretend these forces don’t exist.

How do we resolve this conflict? Simple, we teach not logically. It all begins with…

“One Thing” Road Map

The benefit is this:

The audience will conclude that you are the best at presenting in the world.

We create the one thing in a way that is not comparable to the competition. They only compare you to you if the customer doesn’t have something to compare it to. It is a matter of technique to close the sale.

Obviously this technique is laid out exactly in the Pure Webinars Program.

3 to 7 steps are needed to achieve that One Thing which the customer desperately wants. The steps are shown on a single slide. The formula Why, what, how is used to break down the first step. Once you cover the first step, you need to tie it down and get agreement.

When you break each step down. The process should be repeated with each step.

Once you do this using the techniques in Pure Webinars …

guess what happens?

• Action Through Imagination – If they can see in their mind doing what you’re teaching, it’s physiologically that same as if they actually did it. This makes what you offer more “real” to them, making them more likely to buy.
• Cement Authority – The best way to do this is for your audience to think to themselves “this is the most insightful info I’ve ever heard on this subject” – the “one thing” road map makes this a hundred times easier to pull off. Plus I have other tricks to cement authority ?
• Dismantle Objections – We chipped away at them in the intro, now we move closer to the throat. You will see how to do this in Pure Webinars where we use a simple technique to make the audience feel DUMB for even having previously considered the objection.
• Results In Advance – Anyone would buy a $100 bill for $10… if they believed it wasn’t counterfeit or there was no other funny business. We create this belief by showing them well ahead of selling them the results of following our “content”. Again, there are best practices for this in Pure Webinars .
• Tie-down, Agree, Commit – Any powerful point you make you tie down. Don’t move forward until the audience understands how important this is for them. Get agreement from them that they understand how powerful this is – (hint: don’t do this in the cheesy, overtly manipulative way most presenters do) – and most important, commitment. Something simple like “and when are you going to start doing this?” can work wonders…
• Validation Vs. Declaration – If you act like everything you present is a fact and hammer them with statement after statement, you’ll get push back. However, if you aren’t forceful and aggressive you’ll lose a chunk of sales. There is a balance. Some things we get the audience to TELL US, and then we agree with them. Other things we boldly declare. You must pay attention to this balance in your webinars. I’ll lay out of you the ‘best” balance and how to easily dial it in.
• Show, Not Just Tell – Probably the easiest thing you can immediately implement to improve your webinars. You will see for yourself when you see real world, actual examples in the context of training during Pure Webinars .
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The One Thing is what we do all this in.

It is easier for you to script out if you put your audience in a confident, receptive, consistent to acting on it by buying your offer. The easier it is for you to put together content, the better it will be for your audience. Make sense?

The content usually covers 45 to 60 minutes of the webinars.

The section that deals with transition.

The most neglected part of a webinars.

How to set up the close so you simultaneously put your audience in the most conducive state of buying, while also manipulating your own emotional state to present the offer as confidently and strongly as possible?

The answer is to do the transition. This is it. Way.

• 60 minutes in 60 seconds – In rapid fire succession you recap the whole content portion in such a way to fire off every “anchor” you set in the content portion. You amplify all the powerful emotions you created during the webinar up to the this point.
• Create Yes momentum – We aim for 10 to 20 “head nods” in the transition for the audience. If we get them to say yes to small stuff, then build on that to momentum to get them to say yes to big promises of benefits… then it’s natural they’ll say yes to the offer by buying.
• Introduce “the problem” – Now we fire off the final emotion… which is fear. Greed and fear are the two most powerful emotions to sell with and we’ve strategically held back fear until right before the offer. You’ll love the technique I reveal in Pure Webinars to exactly make this happen.
• Do them a favor by offering them something – Yes, this final piece of the transition will get your audience to appreciate the fact you went out of your way to create something for them to buy. Perfect.

The easiest section to script is… if you follow this.

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There is a close section.

The easiest part of creating a pitch is the close. It is pure technique. It was perfunctory. Almost no creativity is required.

Pull from the vast amount of examples that I draw from.

It looks like this.

• Present Offer – First, reveal the totality of the offer in one power-punch sentence. Then Modularize the core offer with a sexy headline and 3 to 5 benefit statements. This will be the shortest part of your close. People don’t care “what it is”, only what it can do for them. They need to know enough of what it is to justify their purchase, but it’s not the main reason they buy (huge insight here). I show with real example after real example how we present offers in Pure Webinars .
• Price to Offer Anchor With Scarcity – A psychological trick. You set the price against the “Core Deliverables” so the prospects weigh the money they’ll invest compared to what they get. Perfect. Then anything we add on top of that for “free” short circuits this value comparison and induces greed to the highest degree. Again, example after example of how we do this is revealed in Pure Webinars .
• Bonus Stack – There is a very specific way to present your bonuses. First, we spend more time on bonuses (by far) than we do on the core offer. Second, there is a way to reveal your bonuses that can make all the difference in the world. If this is the only thing you implement, Pure Webinars will pay for itself effortlessly.
• Destroy Objections – This is, by now the third time we’ve brought up objections. Since we’ve “warmed up” the objections at this point, we can get extremely aggresive on massacring these objections in a way that the audience is receptive to. Specific examples of how we do this are found in Pure Webinars … including money, time, confidence, competence, procrastination and “alternative consideration” objections to name a few.
• Risk Elimination – Including the guarantee I always use… how and when to use better than money back guarantees and an in-depth dissection of what has been considered the greatest “risk reversal” of all time, which lead to the single biggest affiliate promotion in internet marketing history.
• Controlled Q & A – How do you discern from non-buying questions and buying questions? Once you know how to do this, you’ll use every precious second answering questions that all lead to purchases. As far as how to answer those questions – “active, not passive”… a technique I learned from some of the scummiest politicians to live – you’ll use it for good, though.
• The Kitchen Sink – This is where you reach into my grab bag of “go to closes” and pick and choose the ones that make the most sense to your specific webinar… and just use them. One after the next after the next after the next. The result? Sales will keep coming in waves!

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two key things you must do throughout the close

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