Joseph P.Bigus – Data Mining with Neural Networks

Readers will find concrete implementation strategies, reinforced with real-world business examples and a minimum of formulas, and case studies from a broad range of industries. The IBM Neural Network Utility is used to develop examples for the popular data mining functions of classification, clustering, modeling, and time-series forecasting.

There is a review of Amazon.com.

Is your organization storing a lot of data that could be useful, but you don’t know where to start? Do you have information about customers, distributors, markets, and competitors that you don’t use? Are you more interested in strategic applications and general overviews than in equations and code?

The book for you is Data Mining with Neural Networks. Written for a business audience, it explains how your company can mine a vast amount of data and transform it into strategic action. Powerful quantitatitive and analytical methods are recommended for any company that wants to develop sound plans.

Review

Good practical points are made in the book.

Businesses and consumer marketers are using data mining to improve distribution, specialize direct mail targets, and develop a new outlook on consumer behavior.