BRUCE BERMAN – MAKING INNOVATION PAY

Few companies can demonstrate significant returns from their patents. How have the elite companies and managers created wealth and profit from intellectual property? They advise others to achieve higher profit margins, better returns on R&D, and increased shareholder value. Ten companies and managers who have successfully implemented wealth-generating patent programs are the focus of this book.

TABLE OF CONTENTS

Acknowledgments.

Kevin Rivette is the author of Rembrandts in the Attic.

There is an introduction.

Chapter 1. Blocks and roads. B. Berman.

Worthy opponents.

There are patent troll and independent asserters.

It’s high-stakes poker.

There is a double standard for intellectual property assets.

Tolls,Trolls, and U-Turns.

Chapter 2. A patent portfolio can be turned into a profit center. M. Phelps.

Prof ile said he was happy to see the Chief IP of f icer.

The licensing story of the ThinkPad.

A circle of good fortune.

There are four keys to the licensing program.

There are innovative uses for innovation rights.

Chapter 3. It is possible to see through the illusion of exclusion. The author is D. McCurdy.

There is a purveyor of quality.

The radar screen has an internet protocol address on it.

Gaining a competitive advantage.

IBM is leading the way.

Timing the license.

Knowing what you have.

There are masterpieces in museums, not in attics.

There are emerging models.

Chapter 4. There are patent troll and other myths. A. Poltorak.

The Knight in Shining Armor was written by Prof ile.

A patent is a negative right.

A patent is needed to practice the invention.

It is not nice to file a lawsuit.

The patented technology’s value is the same as the patent’s value.

The patent system is fair.

Do patent thieves still exist?

A patent is a tax on innovation.

Chapter 5. Roadblocks, Toll roads and Bridges are using a patent portfolio wisely. P. Detkin.

From troll to toll.

The shareholders expect a return on their investment.

Not all patents are created equal.

Unrelated or orphan patents can be deployed.

Who are the buyers?

A seller has a problem.

Chapter 6. Patents can be looked at as financial assets. J. Malackowski.

Wunderkind: Prof ile.

Director and off icer accountability.

There is patent enforcement litigation.

Sarbanes-Oxley is related to compliance.

There is shareholder litigation.

Intellectual property-driven shareholder value.

Performance measurement

Director and off icer responsibilities.

Looking to the future.

Chapter 7. Who benefits from patent enforcement? R. Niro.

Little guys like him.

A patent isn’t worth anything without a remedy.

Suf fers when inventors fail.

Inventors should consider patent enforcement.

Patent trolly and harassment.

There is a role for contingent-Fee Representation.

Large patentees are fighting back.

The Pack was breaking from it.

Dispelling the myth of the troll.

There is a danger of not enforcement.

Leveling the field.

Chapter 8. There is a threat to shareholder value from global intellectual property. B. Lehman.

All Along the Watchtower is a book by Prof ile.

The leadership vacuum.

The top U.S. patentees are not U.S. companies.

There are dangers of uncertainty.

Viagra is available in China.

An action plan.

Managements need to step up.

Chapter 9. It takes more than that to win a patent dispute. R. Schutz.

Prof ile is a serious competitor.

Know everything that can be known.

People love a good story.

Identifying strong patents.

Good and bad guys.

Measuring risk and reward is at the center of patent disputes.

Hedging the risk is important.

Chapter 10. Managing innovation assets as business assets. J. Beyers.

Prof ile is a master scout.

Legal and Business-Led Intellectual Property Perspectives.

There are elements of a business led intellectual property model.

Prof its is affected by patent trolly.

Patent troll can realize the nature of the unfair value.

What can operating companies do to protect themselves?

Chapter 11 The secrets of the trade are shared by an inventor. R. Katz.

Prof ile is an American original.

There is a business model.

Fees and agreements.

There is a research and notification program.

Always a last resort.

A definition of success.

Index.

AUTHOR INFORMATION

Bruce Berman is a man. In New York, a management consulting and communications firm works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs for more than 200 businesses. Hidden Value: Profiting from the Intellectual Property Economy and From ideas to Assets: Investing Wisely in Intellectual Property have been translated into Japanese.

REVIEWS

The book provides a firm grounding in the issues, and I recommend it to senior managers. The journal is about product innovation. September 2007)

I recommend it to senior managers. Product innovation management journal ; 9/07

It is informative and insightful. There are eleven chapters in this edited compendium. The book is easy to read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property. Jay Kesan is a professor at the University of Illinois. Voiceless.com is a website. October 4, 2006

If you count Berman, there are eleven insightful essays from ten leading practitioners. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility than any one author could. The Nouvelles. September 2006)

MIP is a great resource for senior management. Thanks again, Bruce Berman, for putting intellectual property management into a business perspective and making it more comprehensible to senior execuitves, professionals and managers alike. The Nouvelles. September 2006)

The first 50 pages of the book were an eye-opener for me. It’s not only worth the cost of the book, but it’s also worth the entire cost of the seminar for which it was offered as a preliminary read. Dave Stallard, Wood, Herron, and Evans are members of the L.L.P.

In his new book. It is possible to make innovation pay. Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized intellectual property experts in the game to show companies how to do that. A corporate dealmaker. , Mar-Apr 2006)

Bruce Berman is making innovation pay.

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