ANDY GIBBS – ESSENTIALS OF PATENTS

There are many books on how to patent and patent law, but there is also practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not an ordinary patent book. The emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it’s audience, each with its own chapter, includes the CEO/ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. One of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise is Essentials of Patents.

This guide is a must-have for the savvy manager because it shows how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams.

The new management methodology is called Patent Quality Management. With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market.

Get Andy Gibbs for the basics of patents.

Andy Gibbs is the author of the book, Essentials of Patents. He is also the author of the book, Free Essentials of Patents. He is also the author of the book, Essentials of Patents Review. He is also the author of the book,