LinkedIn is the biggest opportunity in social media right now

I’ve seen this happen many times before. First with Facebook, then Vine, then Instagram. It’s all about timing the platform and now is the perfect time for LinkedIn. I’ve seen friends time platforms and grow to millions of followers and millions of dollars because of it. The time for LinkedIn is now. If you wait 6 months you might be too late…

LinkedIn is a content deficient platform

There are two types of social media.

Content Saturated Platforms –

Users are viewing more content on platforms. This creates a surplus of content in basic supply and demand principles. The platform only serves a small portion of your following.

There are examples. You can use Facebook,Instagram. Bad for organic reach.

Content Deficient platforms. –

There are platforms that have more users than content.

There is an example. Linkedin. Good for organic reach.

They won’t show your content to your whole following because they have too much.

They don’t have enough content so they will show it to your whole following and then some.

10% of your most engaged followers will be served a small subset of your content instantly. Depending on how they like and comment on it, it will either be a good or bad piece of content. It will be served to the next portion of your audience for the same test if it is good. It gets served to the next chunk of your followers if it passes again as good. If you don’t use hashtags, your content won’t get served to 100% of your audience.

There is not enough content on LinkedIn. The person who likes or comments on your post shares your post with their entire network. Think about how powerful this is. If I am connected with John and he likes my post on LinkedIn, it will be shared to all of his Linkedin connections. 50 likes can get you a quarter of a million views very quickly.

The most views we have ever gotten on a post is 100,000. I get a quarter of a million views on a post on my website. If you want to maximize eyeballs, there are better platforms. You can see posts from people you don’t follow or aren’t connected with when you scroll through your feed. They need more content on the platform. This course will teach you how to take advantage of LinkedIn’s free organic reach.

High Level Overview

Profile

• Optimizing your profile page for conversions
• Creating your micro-brand that follows you across the platform
• How to make your profile more human and engaging
• How to set up your profile to gain followers

There are different types of posts.

• Understanding what posts do well on the platform and why
• Access to the posting matrix, teaching you how to create over 18 posts a week
• Access to posting framework, teaching you how to test content and copy and optimize for winners
• Creating your content buckets and understanding how that morphs your personal brand

Dissecting the posts.

• Reviewing the 3 elements a post needs to go viral
• Crafting each element and embedding it in every posts
• Taylor’s secret framework for every LinkedIn posts
• Access to an invite only community of high exposure LinkedIn users, who will share tips/tricks and engage with your posts

All of this and a lot more…

Value

• $20,000 for 1,000,000 impressions on LinkedIn
• Access to private LinkedIn Group sharing tips/tricks to grow
• Engaged community to like and comment on your posts, sharing them across the platform
• Step by step guide to optimizing every aspect of your profile
• Taylor’s complete posting strategy that has lead 5M impressions in 3 months
• Taylor’s posting matrix for testing and optimizing LinkedIn posts
• The 3 elements every post needs to be successful on LinkedIn

Taylor is the one who knows about LinkedIn. I have been learning the platform from him and am horrified by the results. Everyone should be focusing on the social platform now.

– Dee Murthy is from Five Four Group.