• Pt. 1: System 2 – When and how do we make rational decisions?
• Pt. 2: System 1 – How does our subconsciousness and our emotions influence us?
• Pt. 3: Attention & Perception – How to stand out? How to get attention? And how to draw attention?
• Pt. 4: Needs & Motivations – Now that you have attention, you want to motivate your customers. How do you motivate someone into taking action?
• Pt. 5: Memory & Learning – You got a customer’s attention, you got them motivated to take action and now you want them to remember you for the next time.
• Pt. 6: Self, Social & Situation – We behave differently when we’re in different situations and when we’re around people
• Pt. 7: Persuasive Marketing – I’ll give you advice on how to make your marketing even better
• Pt. 8: Pricing – Price is so important. How can you best utilize persuasion techniques to improve your perceived value?
  

I succeeded in my goal of being more effective in my A/B testing with the use of scientific psychological theories instead of only analytic knowledge. AnneMarie was working at the travel group.

The best, quickest and most effective way to learn about the workings of our brain is online. The man is working at Technische Unie.

The Master of Online Persuasion is a blend of gathering knowledge, understanding how it works, and applying it. The training is eye-opener. Dorine Saes is working at a bank.