Ian Lurie – SEO: Videos

Ian Lurie – SEO: Videos

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SEO expert Ian Lurie introduces the fundamentals of video optimization—no loopholes, just sensible strategies that capitalize on viewer engagement and good descriptive text. He shows how to optimize YouTube, Vimeo, and other listings and improve overall visibility by leveraging social media and playlists…

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Description

SEO: Videos

By: Ian Lurie is a man.

Description:

Google can’t search video, but that doesn’t mean you can’t optimize video for search! By applying some smart SEO strategies, you can help your videos appear higher in search results and attract more viewers over time. SEO expert Ian Lurie introduces the fundamentals of video optimization—no loopholes, just sensible strategies that capitalize on viewer engagement and good descriptive text. He shows how to optimize YouTube, Vimeo, and other listings and improve overall visibility by leveraging social media and playlists. By the end of this course, you’ll understand the most important video ranking factors and learn how to add metadata like keywords and tags, engage with viewers via comments, interpret video analytics, and build your own channel.

Topics include:

  • What is video SEO?
  • Debunking video-ranking myths
  • Picking a video hosting service
  • Researching topics and keywords
  • Writing a great title and descriptions
  • Getting viewers to subscribe and comment
  • Using social media to announce videos
  • Creating an optimized playlist and channel
  • Analyzing your success

Author:

Ian Lurie is the founder and CEO of Portent, an internet marketing agency that has provided internet marketing since 1995.

The 2nd edition of the Web Marketing All-In-One for Dummies was co-authored by him. Conversation Marketing: Internet Marketing Strategies was written by him. He has been published on a number of websites.

He received a degree in law from UCLA and a B.A. in history from UC San Diego. He has been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. He may be teaching his kids to play D&D; on the weekends or he may be riding a bike up Seattle’s steep hills.

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