Price for the value you create.

Your clients will pay more for your expertise.

How much more?

You can charge more if you finish this guide first. Within a year, you can double or triple your margin.

Everyone wins when we stop pricing time and inputs and start charging for the value we create for our clients.

Let me know what your bottom line looks like in the months ahead by reading this book, embracing the mindset, and living by the 5 Rules.

What’s Inside:

There is a table of contents.

Principles

• Introduction: What Price for a Logo?
• Price Like a Marketer
• Inputs, Outputs, or Value: What Are You Selling?
• The Many Ways in Which You Deliver Value

Rules

• Price the Client , Not the Job
• Anchor High
• Say a Price Before You Show a Price
• Master the Value Conversation
• Offer Options
• Limit Unpaid Proposals to One Page

Tips

• Constructing Your Proposals

• Crafting High-Priced Options
• Framing Low-Priced Options
• Make the Margin in the Middle

• Pricing Models

• Do Retainers Right
• Lease Instead of Sell
• Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models

• Negotiating

• Sell Risk Reduction
• Nudge, Nudge; Wink, Wink
• Never Discount (But When You Do, Do it Right)
• Alternatives to Cutting Price
• Remove Pricing From the Front Lines
• Negotiate Like a Pro

• The Next Level

• Begin to Untether From Time
• The Last Obstacle is You

Bonus Content

Tools

Templates, checklists and guidelines you’ll refer to as you navigate each sale.

• The 4 Conversations of the Sale
• Value Conversion Template
• Proposal Guidelines Checklist
• 3 and 4-column pricing proposal templates
• Pricing Creativity Rules Checklist (your pre-presentation go-to)
• Pricing Post-Mortem Template (a pricing/profit track record)

Training Videos

The Principles

It is possible to charge more in some cases. A lot. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it More. Money follows from better understanding. There is value. And. There is fairness. . We will change your thinking about the core pricing concept in just 42 minutes.

The Rules

When pricing every engagement, there are 6 things you must do. You can learn to live by these rules. Start making more money by implementing five of these. Enter a new level of profitability if you master the sixth.

Negotiate Like a Pro

Before you close your next deal, make sure all the tools are in your belt. Understanding your options and when to offer them will help you with confidence. We will show you how to regain control in the selling process.

How to Construct Proposals

What to leave in, what to leave out, and where you make your margin are all part of your pricing options.

Compensation Models

You can expand your compensation options. The power of guarantees, applying purchasing options long favored by other industries, and predictable revenue models are just some of the things that have been done right.

Pick Your Package

ACTION PACK PLUS

The lay-flat, 3-ring binder desk version allows you to take action and keep records of your pricing proposals for reference in addition to an always-with-you eBook. 5 training videos are also included. plus The Tools section is only available in the hardcover version.

• Templates, checklists and guidelines you’ll refer to as you navigate each sale

1. The 4 Conversations of the Sale
2. Value Conversation Template
3. Proposal Guidelines Checklist
4. 3 and 4-column pricing proposal templates
5. Pricing Creativity Rules Checklist (your pre-presentation go-to)
6. Pricing Post-Mortem Template (a pricing/profit track record)

• 5 Videos by the author and Win Without Pitching founder and CEO, Blair Enns

1. The Principles
2. The Rules
3. How to Construct Your Proposals
4. Compensation Models
5. Negotiate Like a Pro

• Always-with-you eBook

ACTION PACK

The lay-flat, 3-ring binder desk version allows you to take action and keep records of your pricing proposals for reference. The Tools section is only available in the hardcover version.

• Lay-flat, 3-ring binder desk version
• Tools section with templates and guidelines for crafting your pricing options
• Always-with-you eBook

ebook only

Get the mindset, the rules to live by and the tips for the scenarios you will encounter and start charging what you are worth.

• eBook

Delivery Method