ConversionXL (Val Geisler) – Customer Retention

MAKE CUSTOMER RETENTION YOUR NUMBER ONE GROWTH CHANNEL

The course will teach you how to define and identify retention points for your customer base, how to slow down or flatten Churn, and how to improve retention long term.

Most people are following a traditional, top-down approach when it comes to growing their companies, and using demo requests as the main way of getting new business.

What distinguishes the top 1% from the bottom 99%?

The term growth often means acquiring new customers, doing biz development, and building out a sales and marketing team. What do you think about the customers you have already attracted?

The course will teach you how to define and identify retention points for your customer base, how to slow down or flatten Churn, and how to improve retention long term.

Retention is the most overlooked growth channel.

Don’t let your rate keep you up at night. It’s time to focus on retention efforts. The secret to increasing your customer lifetime value is retention activities.

Val will teach you everything you need to know about retention and how to maximize it.

You will be able to take just 6 online classes.

• Know the difference between good and bad retention
• Identify the keys to really great retention
• Implement strategies that will positively affect your churn rate
• Learn how to improve retention long term

The course will teach you how to define and identify retention points for your customer base, how to slow down or flatten Churn, and how to improve retention long term.

If this course is right for you…

• You want to find ways to grow your MRR without hiring a sales team.
• You measure customer churn rates as a KPI for your role.
• You have struggled identifying retention blindspots in your overall customer experience.

This course is not for you.

• You’re not a SaaS or subscription model-based company
• Your churn rate is at a number that doesn’t concern you in the slightest.
• You think the only key to growth is new customer acquisition.
• You can’t influence the relationship your brand has with your customers

Before taking this course, you should have some skills.

If you have, this course is suitable for you.

• A working knowledge of your current churn rate.
• The ability to impact the customer experience (through email, app-based UX, collecting data via surveys, etc.).
• A basic understanding of how churn affects a business focused on monthly recurring revenue.

Val Geisler is your instructor.

Val was a cashier at the Target store when she was in high school.

Val has seen it all: the good, the bad, and the ugly.

Val combines her experience in customer experience, content creation, and digital strategy as an email marketing strategist. She loves helping businesses connect with their customers.

Your full course syllabus.

Retention is the most overlooked growth channel.

Lesson 1

Retention is revenue.

Understand the ins and outs of retention and how it can affect your business.

Lesson 2

The retention worm is given to the early bird.

Your customer signs up. Week 1 retention can be impacted by you.

Lesson 3

For the best results.

It is possible to create a personalized new user experience based on where the customer is in their journey. The ins and outs of segmenting can be learned.

Lesson 4

Beyond the first 90 days.

No matter how long your customer has been with you, build retention strategies into every interaction.

Lesson 5

Slowing the curve.

It’s not always about new features. This lesson will teach you how to flatten the retention curve outside of product development.

Lesson 6

Retention can be measured and improved long term.

Retention rates are impacted by quantitative and qualitative data. Use those areas of opportunity to refine your efforts over time.

Sale Page: https://conversionxl.com/institute/online-course/retention/
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