ConversionXL (AJ Wilcox) – Linkedin Advertising

CONFIDENTLY GENERATE HUGE ROI FROM YOUR LINKEDIN ADS

It is difficult to understand the most expensive paid ad channel.

Even if you are new to the platform, squeeze the best performance out of your ads.

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You will after taking this course.

• Know how to craft an offer that stands out
• Be able to create & manage killer ads and audiences on LinkedIn
• Scale your audience, avoid your competition, and build wildly effective retargeting audiences
• Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
• Craft irresistible offers that drive high-volume clicks & conversions

It’s time to use LinkedIn Ads for your business.

You might have considered running LinkedIn Ads in the past, but they are very expensive. You have put it off because you want to avoid costly mistakes.

You can’t afford to wait any longer to use LinkedIn for your business.

If you want to avoid blowing your ad budget on newbie mistakes, go for a high-performing ad strategy.

Over years of creating and managing high-revenue-generating LinkedIn ads, the agency partner shares tips, tricks, and methods in this course. You will learn how to avoid pitfalls, where high value opportunities lie, and how to strategically target your most valuable prospects.

You will discover.

• How to select optimal audience sizes — which is crucial to generate the right mix of hyper-targeted data
• The types of offers that drive interest and conversion — without appearing sleazy or scammy
• How to systematically test offer variations — so you’re always improving performance
• How to renew interest in your offers over time — to avoid fatiguing your prospects & continually generate results

You will learn how to effectively monitor and manage A/B tests, analytics, tracking, and closed-loop reporting.

If this course is right for you…

• You’re in B2B marketing
• Your customer lifetime value is $15k
• Your prospect can be defined by their professional facets
• You have experience with paid ads, but haven’t gotten a handle on LinkedIn yet

This course is not for you.

• Your customer lifetime value is less than $15k
• Your prospects can’t be defined by professional parameters or spend little time on LinkedIn
• You have zero previous experience with paid ads (ex. AdWords, Facebook, or Instagram)

About your instructor.

Speaker and founder of B2Linked.

B2Linked.com is an ad agency that works with LinkedIn Ads. They manage some of the world’s most sophisticated advertising accounts.

Account management and consulting are provided by B2Linked. Over $100m has been spent on the platform.

His wife and their 4 kids live in Utah. He competes in triathlons and races go-karts when he isn’t generating huge LinkedInROI for his clients.

Jacob is a web developer who loves to solve problems.

He develops cutting edge projects that challenge his expertise.

Jacob finds innovative ways to improve user experience, program efficiency, and team performance.

Your full course syllabus.

The main module.

Lesson 1

The basics of advertising.

You can get oriented with the platform. You will discover which types of businesses perform well with which types of offers.

Topics are covered.

• Chapter 1 – Intro to LinkedIn Ads — Get an overview of the pros and cons of the platform
• Chapter 2 – Audience targeting — Find out who you should be targeting (and who’s not worth the spend)
• Chapter 3 – Message (LinkedIn’s Ad units & the art of ad copy) — Learn about LinkedIn’s Ad units & discover the art of writing effective ad copy
• Chapter 4 – Offer (what you need to get their attention) — Define an irresistible offer that grabs your prospects’ attention

Lesson 2

There are advanced LinkedIn ads.

The basics are locked in your message. Learn how to become a LinkedIn Ads ninja.

Topics are covered.

• Chapter 1 – Advanced targeting — Target only the right prospects
• Chapter 2 – Advanced bidding — Spend less & earn greater ROI
• Chapter 3 – Advanced structure — Set up a clear, intuitive Ads structure
• Chapter 4 – Advanced retargeting — Stay in front of your prospects
• Chapter 5 – Advanced tagging — Put the power of personalization to work for you

Lesson 3

It should be put into action.

You have the knowledge for mastering LinkedIn Ads. Let us use our knowledge to create a real LinkedIn Ads account. Find out which options to include.

Topics are covered.

• Chapter 1 – LinkedIn Ads account walkthrough live — Navigate smoothly through the interface & avoid fruitless, frustrating searches
• Chapter 2 – Campaign creation live — Develop your first campaign & set goals
• Chapter 3 – Ad creation live — Launch your strategically crafted ad set

Lesson 4

There is analysis, analytics, and closing the loop.

Topics are covered.

There is no complete ad strategy without analysis and optimization. You can learn how to integrate your ads with your data. You should pull meaningful insights from your reports.

• Chapter 1 – Google Analytics integration — Get a complete picture of your prospects
• Chapter 2 – CRM system integration — Keep your pipeline up-to-date
• Chapter 3 – Analysis and strategy for performance optimization — Tweak & improve based on data

Sale Page: https://conversionxl.com/institute/online-course/linkedin-advertising/
Archive: http://archive.is/ecy11