While industry giants such as Disney can seem like singular forces in the marketplace, their success is due in part to their ability to collaborate with other companies and foster key partnerships. Strategic partnerships can help your business enter new markets and develop more innovative products. Practical tips and tools that can help both beginners and experienced managers create value and manage collaboration are included in the course. Ben shows how to find the best fit with potential partners. He shows how to resolve conflicts and set partnership terms.

Topics include:

• What is a strategic partnership?
• Keys to success in partnerships
• Why partnerships are tricky to manage
• Five steps to a good partnership
• Determining how many partners you need
• Setting partnership terms
• Managing partnership life
• Earning your share

• Introduction
• 1. Partnership Principles
• 2. Partnership Tools
• Conclusion

Benjamin Gomes-Casseres is a professor at the university.

Ben has worked on partnership strategies for thirty years as a researcher, speaker, and advisor. His newest book is a novel. There are three laws of business combinations. The Harvard Business Review Press was published in 2015. It explains how entrepreneurial firms innovate by mixing their assets with those of partner firms, using business combinations that range from alliances and ecosystems to M&A. He was an economist at the World Bank. He has written many articles and books about the management of business combinations. Ben works with companies that want to create value from external resources. He has degrees from several universities. He is a native of Curaao. His work is done. www.remixstrategy.com .