Benjamin Gomes-Casseres – Strategic Partnerships: Ecosystems and Platforms
Benjamin Gomes-Casseres – Strategic Partnerships: Ecosystems and Platforms
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No firm can go it alone today—your success depends on working with partners. That is how Microsoft, Apple, Google, Amazon, and other leading companies won in their markets. Partnership expert Ben Gomes-Casseres explains how to gain an edge in the market by collaborating with multiple partners in your business ecosystem.
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Description
Strategic Partnerships: Ecosystems and Platforms
Today’s success depends on working with partners. That is how leading companies won in their markets. Partnering with multiple partners can help you gain an edge in the market. Building network advantages, selecting partners, organizing your group, and sharing value with your partners are some of the strategies you can learn. Ben reviews how to launch and scale a digital platform that connects many players.
Instructor
Benjamin Gomes-Casseres
Author of REMIX STRATEGY; speaker, educator, consultant on business combinations
Ben has worked on partnership strategies for thirty years as a researcher, speaker, and advisor. His newest book is a novel. There are three laws of business combinations. The Harvard Business Review Press was published in 2015. It explains how entrepreneurial firms innovate by mixing their assets with those of partner firms, using business combinations that range from alliances and ecosystems to M&A. He was an economist at the World Bank. He has written many articles and books about the management of business combinations. Ben works with companies that want to create value from external resources. He has degrees from several universities. He is a native of Curaao. His work can be found at www.remixstrategy.com.
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