Here’s What You’ll Learn

There are 15 big ideas or strategies with 101 simple and doable action steps in the program. This is a quick overview.

Let’s get started.
This is the business course for people who hate business. We’ll get an overview of where we’re headed and learn about the two things every massage professional must do to fill their practice. Sadly, most therapists never do these.)

Get out of your way.
The biggest obstacle in the path to your success is you. We’ll look at four psychological blocks that can be easily overcome.

Guarantee your success.
When it comes to working with our clients, we have a structured approach that works. When it comes to working on our business, we’re all over the map. I’ll lead you through a strategic process that is guaranteed to get you where you want to go. Follow these steps and you can’t fail.

Work the numbers.
With a few simple calculations, you can quickly determine which area of your business you need to focus on to get the maximum results. Ignore these numbers and you’ll always struggle and be wondering why your income isn’t higher.

There are five quickies that will get you moving.
Action is power. To get the ball rolling, here are five quick strategies to help get your sales rolling.

Before they choose you, choose your clients.
Don’t let your clients choose you. Take control and develop the massage practice that you really want with the clients with whom you most want to work.

Irresistible messages are developed.
Nice guys (and girls) do finish first. Learn how loving your customer is a key to your success. You’ll find out how to convert skeptics and overcome their reluctance to try your massage.

Successful advertising is the topic of this book.
Find out why you need to stop advertising immediately . If you insist on advertising, discover how to do it right for maximum results. We’ll look at how to get the most from display ads, yellow pages ads and coupons. And we’ll look at some unconventional, but powerful advertising tools.

Word of mouth can be built.
Nothing beats word of mouth advertising. Find out how to make it happen predictably instead of leaving it up to chance. We’ll look at some powerful networking strategies, including some for people who hate networking.

Think global, get clients local.
The web isn’t just for the big guys. The Internet is one of the most underutilized, but most cost-effective tools a massage therapist can use for building a local practice – that is, if it’s done right. Get off to a good start with this primer.

Referrals will be boosted.
You can make referrals happen by design instead of by accident. Discover the three keys to winning referrals. Most massage therapists neglect one or more of these essential elements and fail to get the referrals they deserve.

Become famous with public relations.
PR is more than just getting a story. Find out why developing a relationship with your public is so important to the success of your practice and get the how to’s for making it happen.

There are more ways to get clients.
Here are some additional effective (and sometimes unconventional ) ways to get more clients.

They are customers for life.
Find out how to get that first time appointment. (You know these particular ideas are good when two other massage marketing “experts” on the web have already stolen them.) Understand why getting clients to have massage frequently is not about using your clients, but is actually your ethical obligation. Discover the secrets to keeping them coming in so they can get the maximum benefit from your services.

Help clients pay you more.
Don’t stop clients from using your services. Learn some simple strategies for making it easy for your clients to buy from you and make the most of your talents.

You can find the Table of Contents if you need more information. It is guaranteed to bring you the success you are looking for.

Information on our 101-Day Programs can be found here.

BodyWorkBiz is available at nextskillup.com.

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