Salepage : Roy Furr – Emotional Direct Response Copywriting

Arichive : Roy Furr – Emotional Direct Response Copywriting
It feels dangerous to release this training. Because its lessons are both powerful and ethically neutral. They can be used with the highest ethics, in service of your prospects. But they can also be used in the most nefarious ways, to manipulate and take advantage.

If you choose to go through this training and apply its lessons, I want you to do it for the purpose of helping your prospects and customers live better, more fulfilled lives. Thank you.

Thanks,

Roy. I would like to share a story from the perspective of an investment newsletter prospect.

I am not sure how much of a failure I am.

I should have been able to quit my job and Alice should have been able to go on a Mediterranean cruise. Don’t have all this financial stress, at least be retired.

Too many times in my life, the way I thought things would go didn’t add up. I have a career path. My retirement accounts. My financial decisions. I was hoping they would work out as well as they did.

I would lose everything I made, faster than I made it, because the market seemed to be at the top. Wall Street had a secret signal that the party was over when I showed up.

I feel like I am not good enough.

There is more going on in the markets than I know. There is a lot of rich and powerful people involved with the markets whose primary job is to screw little guys like me out of our hard-earned money.

It is not fair. A good person can live a good life even if they don’t get a break. It’s not the American Dream anymore.

I don’t know if I understand money, investing or the markets. I am starting to feel like an insignificant old nobody who spent his life giving to society, but who is only getting chewed up and spit out in the end, destined to see my lifestyle just get worse and worse until I go to my grave.

I don’t need that much. Many people would consider my life mundane or boring, but that is okay with me. Even though I would love a few luxuries, it is the fact that we are still under a load of financial stress that bugs me the most. I don’t think the ends will always meet. That scares me.

I don’t want to eat cat food. If Fred’s story makes you uncomfortable, that’s good.

Fred’s story was made up by me. Fred is not real. The details are too realistic.

Fred is struggling to admit it, but he is feeling a lot of negative emotions right now. The mass of men lead quiet lives.

Many of the products we sell are designed to help with that.

To make more money. To be better. To have better friends. To get more out of life. They wanted to relieve their desperation.

Positive outcomes are important in our marketing.

The solutions sold to our prospects spoke to the positive outcomes. Good feelings and promising another magic pill won’t work.

You have to empathise with their struggle.

You have to empathise with what they have gone through.

You have to be comfortable speaking to the shame that plagues them, based on where they are and the mistakes they made that got them here.

You need to do it with kindness and compassion. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it To understand and connect with your prospect on an emotional level, you must understand that they hate themselves.

Maybe hate is too strong of a word. Maybe not.

We are our own worst critics. We have all the bad things about ourselves. We are aware of our flaws. Our weaknesses. Our mistakes. Our own worst qualities.

We know what we did yesterday that we are embarrassed enough about to keep it a secret.

It is only getting worse.

There is a constant proof that everyone else is better than us in the world of social media.

They have it all together. They are perfect. We are miserable excuses for human beings.

Go after the self-loathing.

We try to fight it by putting on a front. We posted our own images on social media. Buying a nicer house, a better car, or going in debt to be a photo tourist can be done.

This adds to the shame. We are gnawed at by the lack of integrity. Even as our outside appearances look wonderful to those around us, we feel more lost and empty inside.

We want someone to know the truth and love us. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it I will love you forever if you forgive me for my dirty secrets.

This is what we want when we aren’t numbing the pain or putting lipstick on the pig.

Someone who understands this wash of negative emotions is what we want.

Someone who will handle us with care, compassion, kindness, love, and respect. Someone who agrees with us when we insist we did the best we could. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it The secret to emotional direct response copywriting…

Understanding the dark secrets of human nature is what it is. We fall tragically short of what we aspire to be.

And connecting with that.

Relief is offered. Even in your message. Through your offer.

You can make more sales through this method.

I refused to admit so much of this in my first decade in marketing. It made me sick to my stomach because I have seen so many marketers exploit this knowledge. If you have a product that is beneficial to your prospect, you should use whatever means are necessary to get them to try it. This deep understanding of desperation is what drives so much of our action.

Despite my hesitation, I have put together this training.

Again, please only take this training with good intentions. It would be in violation of your own integrity to do so. I encourage you to show others a light that can offer some relief even if you have to step into their darkness.