• Your Profit Centre
• Get on with it
• Interview – Rowan Gormley, founder of Naked Wines and co-founder of three Virgin firms.
• Introduction to Marketing – Part 1
• Introduction to Marketing – Part 2
• Introduction to Marketing – Part 3
• Introduction to Marketing – Part 4

Month 2

• Long copy versus Short copy
• Try an editorial style…
• The Element of Surprise
• Do what a salesman would do
• Don’t ever give up…
• Treat customers as people
• Introduction to Marketing – Part 5 – Testing your Judgement
• Introduction to Marketing – Part 6 – How much is a customer worth to you?
• The customer as an individual
• The value of incentives
• Emotion in business

Month 3

• Month 3 Short Video 1
• Month 3 Short Video 2
• Month 3 Short Video 3
• Interview – Srikumar Rao – best-selling author – and the only business school professor with his own Alumni Association

It doesn’t stop there. It is information overload, unless you are obsessive with learning, as I was when I was a younger man.

Month 4

• Introduction to Marketing – Part 7 – The Magic Crossroads
• Introduction to Marketing – Part 8 – Your Priorities
• The most powerful word in marketing
• The obvious is always overlooked
• Audio Interview – Clayton Makepeace
• Audio Interview – Ken McCarthy

Month 5

• Introduction to Marketing – Part 9 – Your Priorities
• From who?
• Who What Why Where When
• Typefaces
• How long should your copy be?
• Ask for a reply
• Do not use jargon
• How to get action

Month 6

• The most powerful word in marketing
• Three Simple Steps
• People are your business
• Headlines
• Book ideas

Month 7

• Learn from your mistakes and my flops
• Persistence
• Failure to measure

Month 8

• Edit and charm – two important lessons
• People’s nature never changes

Month 9

• What is great selling? – New podcast
• Rory Sutherland on Branding
• Troy White Audio Interview
• Brian Thomas Interview
• Peter Hobday Interview

Month 10

• Michael Leander Webinar
• B2B Webinar
• Hargreaves Lansdown Letter Analysis
• Rory Sutherland Video

I bet you won’t find a better resource than the vault if you’re serious about studying marketing.

The vault is not the main event.

You will get one hour of brand new content every month.

It will be on a subject that will have an impact on your business. Whether you sell a product or a service, these principles work for any business, large or small, in any country.

It took me seven years to recover from the nightmare that was my first business, which went broke and left me running around like a mad man.

You get all this.

You can grab the launch price now.

Sounds good? The launch price is $1 for the first month, then $29 a month for the following month.

You will miss this offer if you sit on the fence too long.

If you sign up now, you will get the locked-in price of $29.97 a month after your $1 trial.

Is it possible to be true? Will you get everything I said you would?

You get my 60 day money back guarantee.

If you don’t think it’s worth it, tell me and I’ll give you a full refund.

I look forward to answering your questions and making sure you don’t make any of the terrible mistakes I have made in the last 50 years of marketing.

I am. Guarantee. If you are a busy business owner or marketing executive, you will find my short pieces of brain fodder hilarious.

It is up to you if you want to get lost in the vault. You will find priceless lessons that will pay off in more profit, less loss, and wisdom from some of the business world’s cleverest people in there.

If you still don’t know, I’ll show you my favourite testimonials from marketing legends.

Brayton Bird knows more about direct marketing than anyone else.

I think I have said all I can.

Don’t miss the launch price if you sign up now. You have nothing to lose. Right now, click the button.

You can get a free download of The Golden Key from nextskillup.com.

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