Jeff Bloomfield – Sales: Closing a Complex Sale
Jeff Bloomfield – Sales: Closing a Complex Sale
Digital Download: You will receive a download link via your order email
Watch this course with sales coach Jeff Bloomfield to find out how to systematically navigate the process of a complex sale, and receive the tactics and tools to increase your likelihood of sales success. Learn how to understand your buyers by examining their journey in a new way, and discover how to clearly articulate and defend the unique value of your product.
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Description
Sales: Closing a Complex Sale
By: Jeff Bloomfield.
There is a skill level. Intermediate.
This is the length of the story. 1h 33m
It was released. November 13,
Description:
Complex sales can face multiple competitors. The buyer has a lot of factors to consider. It can lead to lost revenue, longer sales cycles, and unpredictable outcomes. You will be better positioned to close the deal if you understand the buyer’s problem and simplify the value of your solution. If you want to learn how to navigate the process of a complex sale and increase your likelihood of sales success, watch this course with sales coach Jeff Bloomfield. Learn how to understand your buyers by examining their journey in a new way, and discover how to clearly articulate and defend the unique value of your product.
Topics include:
- Simplifying the complex
- Mapping the buyer journey
- Identifying buyer objectives and challenges
- Using insights to drive urgency to buy
- Defining your compelling differentiation
- Mapping your solution to the problem
- Bridging the gap between problem and solution
- Gaining commitment
Contents:
- Introduction
- 1. Identifying the Buying Journey
- 2. Identifying buyer objectives and Challenges
- 3. Using Insights to Drive Urgency to Buy
- 4. Defining Your Compelling Differentiation
- 5. The Complex Sales Conversation Model
- Conclusion
Author:
Jeff Bloomfield. He spent the better part of his career at Genentech in various leadership roles. He is the founder of two consulting companies, Braintrust and Apex Training & Development, and speaks to audiences of all sizes on the topics of leadership, communication, story-based selling, and the powerful impact of neuroscience on sales and marketing.
Jeff acted as an executive coach to senior executives of Fortune 500 companies, consulted on strategy, sales and marketing, and leadership for companies ranging from ten to ten thousand employees, and wrote the book Story-Based Selling.
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