Jill Konrath – Get More Customer Mindshare
Jill Konrath – Get More Customer Mindshare
Digital Download: You will receive a download link via your order email
When salespeople lack strong value propositions, they’re unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! Do you know what your value propositions are? And if so, are they strong enough to get prospects to eagerly invite you/your salespeople into their offices? That’s what we’ll focus on in this upcoming online seminar with Jill Konrath.
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Description
Get More Customer Mindshare
Description
A strong value proposition is what captures the attention of corporate decision makers. It is amazing that anyone can sell anything. A recent study showed that 75% of executives blamed the failure of their new product/service offerings on inadequate value proposition.
When salespeople lack a strong value proposition, they are unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. It’s important that the value proposition is strong.
Do you have a value proposition? Are they strong enough to get prospects to invite you to their offices? In the upcoming online seminar, we will focus on that.
You Will Learn
- Why changes in the market have made obsolete the traditional ways of talking about your company’s offering.
- What attracts corporate decision makers and what repels them.
- How a value proposition is different from an “elevator speech” and a “unique selling proposition.”
- The key components of strong value propositions.
- How to find the true value propositions of your company’s product or service.
- Why you must have more than one value proposition.
- How to translate your offering into the language of a corporate decision maker.
- How to evaluate the effectiveness of your value proposition from a buyer’s perspective.
- Multiple ways to leverage your value proposition to get your foot-in-the-door of big companies.
Who Should Attend
Product/service launch, collateral development, and sales tool development are some of the responsibilities of B2B marketing executives. Sales people are selling to the corporate market.
About The Presenter
There is a marketing/sales gap. She helps marketing organizations create what salespeople need to shrink time-to-revenue and shorten ramp-up time on new product/service introductions. Her ability to identify, strengthen and leverage value proposition enabled her clients to achieve their desired sales success.
The author of several popular Ebooks and articles on this topic is Jill.
- What Sales Really Needs from Marketing
- How Marketing Can Radically Impact Sales
- Developing Powerful Value Propositions
- Jill is also the author of the instant sales classic, Selling to Big Companies, which has been an Amazon Top 25 sales book since it was released. As a thought leader in the selling and marketing arena, Jill also publishes a popular newsletter and hosts a widely read blog.
She is a frequent speaker at industry events. She has written hundreds of articles on sales strategy, appeared as a guest expert on numerous podcasts, and conducted webinars for sellers around the world.
The New York Times, Entrepreneur, Business Journal, Selling Power, Sales & Marketing Management, as well as countless other print and online publications, featureJill. She has appeared on Sales Rep Radio, Small Business Trends and more.
SellingtoBigCompanies.com has been helping salespeople and entrepreneurs win bigger contracts for several years. She became a sought after advisor by creating this web portal. The Sales Shebang was launched in 2007.
She has a roster of well-known corporate giants as well as numerous technology/business services firms.
Get Download Jill Konrath – Get More Customer Mindshare at nextskillup.com right now!
Delivery Method
Developing a Rock-Solid Value Proposition
Presenter: Jill Konrath
Broadcast on: Thursday, November 29, 2007
Duration: 90 minutes
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