Interviews John Carlton, Dan Kennedy, Gary Halbert, Ross Jeffries, Robert Allen

The audio is in mp3 format.

Joe Polish Interviews John Carlton

Most writers never discover super advanced selling secrets.

In this Genius Network interview, Joe Polish talks to John Carlton about some of the most sought after copywriting secrets.

John Carlton has made millions of dollars for his clients, but he isn’t on the book, market or seminar circuit. He is not a person that tries to become famous. He is one of the few people that you will never get the chance to hear advice from. A little background on John Cartlon so that you know how powerful the information he shares in these interviews will be for you.

Joe Polish Interviews Dan Kennedy

Dan Kennedy is a speaker. Mr. Kennedy charges $5200 for the creation of powerful selling materials. Kennedy has created all of the above.

Dan has helped tens of thousands of business owners grow their businesses by writing books. Dan Kennedy is listed in the top ten marketers.

Dan Kennedy will teach you.

• How to take ideas from other niches and incorporate them in your marketing.
• The most important asset of any business.
• The most common mistake business owners make and how to avoid it.
• How to get customers for life.
• The lifetime value of a client.
• The power of referral marketing
• How to qualify your prospects.
• How to increase the response to direct mail letters.
• The power of list selection.

Joe Polish Interviews Gary Halbert

Gary Halbert is a well known marketing guy. Gary has written millions of dollars in sales letters. One of Mr. Halbert’s sales letters has been mailed more times than any other letter in history. Over 600 million times. That is a lot of postage.

Gary is the author of many self published books on copywriting and marketing. He does consulting as well as publishing The Gary Halbert Letter.

Many of the world’s top marketing firms have worked with Gary Halbert. Gary’s story is a rags to riches story of success that can be found through the use of compelling copy. Joe Polish and Brian Kay force Halbert to reveal the secrets of successful copywriting.

Gary Halbert talks about marketing and copywriting issues.

• What to do if you only have $500 for marketing.
• The importance of good copywriting.
• The power of testing your sales copy.
• What your copywriting should concentrate on.
• How simple phrases can increase sales. One example given demonstrates how the addition of two words doubled sales.
• What powerful copywriting really is.
• How to write more compelling copy.
• How to get your sales letter opened and read.
• How to select the right mailing list.
• How to phrase powerful offers.
• The difference between features and benefits.
• How to establish credibility in your sales letters.

Joe Polish Interviews Ross Jeffries

How to use the power of persuasion and language to increase your sales!

Joe Polish Interviews Robert Allen

There are secrets to creating wealth.

Multiple streams of income will secure your economic future. Financial Independence can be done one click away.

Nothing Down established Robert Allen as one of the most influential investment advisors of all time. Multiple Streams of Income is one of the best-selling books of all time, as well as the audiocassette programs The Road to Wealth and Multiple Streams of Income from Nightingale-Conant.

Allen has appeared on hundreds of programs, including Good Morning America and Larry King Live. He has appeared in Newsweek, Wall Street Journal, Money Magazine, and Reader’s Digest.

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