John McKean – Customers Are People: The Human Touch
John McKean – Customers Are People: The Human Touch
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Although 70% of the customer’s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the “human touch” art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
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Description
Customers Are People: The Human Touch
By John McKean.
The publisher. Wiley was published in 2002.
There are pages. 347
There is a format. The book is in the PDF format.
Description
Although 70% of the customer’s decision to buy is based on how they are treated as people, few ornganizations have understood how to implement the human touch art as a science. A practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners is provided by John McKean.
About the Author
John’s real-world customer work is balanced with his academic work at Harvard and MIT. He has a degree in Economics and a degree in Business.
Table of contents
Acknowledgements.
People as customers.
The human firm is leading the way.
Acknowledging customers.
Customers are treated with respect.
Building trust with customers.
Communication with customers is human.
The human torch is a series of interactions.
The human torch is a process.
Technology can be used to humanize.
Releasing your business’s humanity is the conclusion.
Index.
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