Karen Holst – Product Management: Launching Your Product
Karen Holst – Product Management: Launching Your Product
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Entrepreneur and executive Karen Holst helps you to understand all the steps to successfully take your product from an idea to a customer’s hands. Discover how to identify your audience and the problem you’re solving for them…
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Description
Product Management: Launching Your Product
By: Karen Holst.
It was released. Jun 17, 2019.
This is the length of the story. 1h 10m
Description:
80% of new products fail. What are the other 20% doing? Strategic planning was used by companies to make new products happen. You can learn how to launch your product in the right way. Karen Holst helps you understand all the steps to successfully take your product from an idea to a customer’s hands. You can learn how to identify your audience and solve the problem for them. While avoiding costly mistakes, identify the right goals, strategy, and team to heighten your product’s visibility and adoption. Access the best tools and resources for product leaders when you learn how to build a product launch checklist. Marketing strategies for connecting with customers can be explored. Find out how to grow your business beyond product launch day.
Topics include:
- Writing a customer problem statement
- Targeting the right audience
- Setting goals and metrics
- Identifying stakeholders
- Building your product launch team
- Creating a product launch checklist
- Balancing speed and quality
- Connecting with your market via social media
- Marketing your product with influencers
- Holding a product retrospective
Contents:
The introduction is about something.
1. Do this before you launch your product.
2. With the right stakeholders, you can maximize your product launch.
3. The launch strategy is organized and created.
4. Product launch marketing campaigns for growth.
5. The steps beyond your reach. Product launch day
Conclusion
Author:
Karen has over 15 years of experience in consumer technology.
Karen has operated large-scale data organizations throughout her career. She has experience in marketing, communications, and new business development in both public and private sectors. Karen is a mentor for the Latino Entrepreneur Leaders Program and spends time speaking, teaching and writing about innovation. Karen was the director of product, platform, and operations for IDEO U. She was also an executive fellow with the California Department of Education. She studied corporate communication at the University of Texas at Austin.
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