Linda M. Scott – Persuasive Imagery: A Consumer Response Perspective
Linda M. Scott – Persuasive Imagery: A Consumer Response Perspective
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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing.
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Description
Persuasive Imagery: A Consumer Response Perspective
By: Linda M. Scott and Rajeev Batra are related.
It was published. April 2, 2003 edition.
There are pages. 464
The format is: There is a book in the PDF format.
Description
Existing knowledge of consumer response to visuals is improved by this volume. Contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section. The state of knowledge in both academic research and actual practice is described in the overview.
The volume is written in a non-technical language.
- Image and Response – illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of “mere exposure” to imagery.
- Image and Word – presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words.
- Image and the Ad – contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad.
- Image and Object – carries the inquiry of visual response over the bridge toward object interaction.
Readers of this volume will have a new appreciation for the complexity of human visual response and the research that is trying to explain it, having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture. Those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication will be interested in it.
Table of Contents
L.M. Scott and R. Batra are authors.
The introduction is about something.
Part I: What do we really know? It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it K. Malkewitz, P. Wright, M. Friestad. The state of expertise on visual influence tactics is called persuasion by design. L.M. Scott, K. Kenney. A review of literature.
The second part is called Part II. There is an image and a response. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it J.E. Raymond is a person. There are limits to the perception of visual images when the mind blinks. P. Winkielman, N. Schwarz, R. Reber, T.A. When seeing is easy on the mind, there are cognitive and Affective consequences. C.L.Nordhielm. A model of advertising repetition effects. R.W. Pimentel and S.E. Heckler are related. Chasing the Elusive Butterfly Curve is a change in logo designs. C. Goossens. Mental imagery processing and emotional experiences are part of visual persuasion.
Part III: Word and image. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it N.T. Tavassoli. It was scripted thought. D. Luna and L.A. Peracchio are related. Bilingual consumers process ads in a visual and Linguistic way. G. Mani, D.J. MacInnis. Facilitating persuasion in a consumer context involves the use of imagery instructions.
Part IV: There is an image and an ad. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it D.G. Mick and E.F. McQuarrie are related. The Explanation ofVisualPersuasion in Advertising involves Semiotic and Rhetorical Perspectives. C. Medina, M.S. Mulvey. The power of character is used to create identifications. T. Reichert, J. Lambiase. Erotic Rhetoric in Sexually Oriented Advertising is explored in Promises, Promises. A.A. Wiggin and C.M. Miller are related. Exploring Verbal-Visual Juxtapositions in Television Advertising. B.J.Phillips. Understanding visual metaphors in advertising.
Part IV: There is an image and an object. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it E.M. Hyatt is the son of L.L. Garber, Jr. A tool for visual persuasion is color. R. Bernstein and H. Moskowitz. The marriage of graphic design and research offers new opportunities. J.E. Schroeder. Architectural expression in the electronic age can be found in building brands. N.T. Wood, M.R. Solomon, and B.G. Englis are related. Projections of the real versus ideal self in the online visual space. D. Horvth. There are mobile telephones in Hungary.
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