Lisa Earle McLeod, Elizabeth McLeod – Selling into Industries: Financial Services
Lisa Earle McLeod, Elizabeth McLeod – Selling into Industries: Financial Services
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In this course, Lisa Earle McLeod and Elizabeth McLeod equip you with practical tips and strategies for selling to financial buyers. Discover how to unpack an annual report and leverage that information in your sales process, as well as how to identify the key metrics that drive your buyer’s decision making.
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Description
Selling into Industries: Financial Services
By: Lisa and Elizabeth are related.
There is a skill level. Intermediate.
This is the length of the story. 43m-40s.
It was released. May 3, 2018).
Description:
It can be difficult to sell into the financial industry. Strict reporting deadlines and shifting regulations make it difficult to navigate. In this course, Lisa and Elizabeth teach you how to sell to financial buyers. You can learn how to unpack an annual report and leverage that information in your sales process, as well as how to identify the key metrics that drive your buyer’s decision making. Learn how to prove your return on investment and develop authentic relationships in an untrusting industry.
Topics include:
- Identifying your economic buyer
- Aligning your sale with industry deadlines
- Adapting to changing regulations
- What to look for in an annual report
- Engaging gatekeepers to help you get to your true buyer
- Building trust in an industry facing major mistrust
Contents:
- Introduction
- 1. Setting yourself Up for Success
- 2. Tailoring your Approach
- 3. Creating Urgency
- 4. Closing the Deal
- Conclusion
Authors:
The name of the person is Lisa Earle McLeod. Her research showed that organizations driven by a noble purpose performed better than the market. Lisa is known for her cutting-edge ideas, practical techniques, and inspiring humor. She has four best-selling books on leadership, sales, and personal development. Her book Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud has changed the way global firms do business. She has appeared on NBC Nightly News, The Today Show, Oprah.com, and Good Morning America. More can be found at Mcleodand More.com.
Elizabeth McLeod is a person. He manages projects for clients. She is involved in marketing and executive events. In Boston and London, Elizabeth worked in advertising. She graduated from Boston University with an undergraduate degree in advertising and a master’s degree in industrial and organizational psychology.
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