This 4th annual report contains:

• 149 charts from exclusive consumer market research
• Customer spending data: how much, how often, what products
• Strains, edibles and infused product preferences
• The top 6 consumer buyer demographics profiled
• 160 page printed report; Pub. September 2015, ISBN 978-1-938219-16-0

Base Your Business Plan on What the Market Really Wants

Find out what cannabis, infused products and paraphernalia customers really want and how much money they are willing to spend on marijuana purchases. This report is based on research data from 1,666 actual cannabis customers across the USA gathered in the summer of 2015.

• Wholesale growers
• Edibles and infused product makers
• Dispensaries and recreational retailers
• Ancillary product and service providers

It provides analysis to help infused product manufacturers. It can help growers see how consumers make strain choices, how important strain selection is compared to other factors, and more. Insights through the entire sales or production cycle are often the key to providing the right solutions for the right time.

149 Exclusive Tables & Charts of Consumer and Patient Data

Consumer preference data can be used to help you.

• Build a more realistic business plan
• Show investors that your product has large demand
• Decide which strains and infused products to consider or maintain in your inventory
• Design your products and services to meet the retail store and consumer’s needs
• Create more powerful marketing campaigns

Consumer Spending Data: How Much, How Often and
What Products

Do you know if patient and recreational interest in marijuana has gone up or down recently? With the introduction of new markets and products, has the amount of money spent changed? Knowledge of these trends is important for businesses that want to take advantage of the legal cannabis marketplace.

Strains, Edibles & Infused Products Preferences

The pace of change in this industry is unlike any other. It is important for businesses to keep an eye on the pulse of consumers in order to stay ahead of the curve. The report has exclusive data on product preferences.

• How much do consumers and patients spend
• Black market effects on buying habits
• User preferences broken down by geographic location, age and sex
• Types of edibles users prefer
• Preferences for THC potency

The Top 6 Consumer Buyer Demographics Revealed

Marijuana companies that internalize the unique preferences of medical vs. recreational users, women vs. men, as well as those that implement operational changes to cater to these groups will be the most successful not only at earning business from licensed competitors, but at earning the business of their competitors. Tailoring your product or service to the best kind of customer is one way to keep your company in the forefront.

… and more

About Marijuana Business Daily – Publishers of What Cannabis Patients and Consumers Want

Marijuana Business Daily is the most trusted B2B publisher for the cannabis industry. Non-biased reporting of the news, data and laws that affect the $3.1 billion marijuana industry is what we pride ourselves on.

Our financial projections tend to be conservative. Moderate, realistic projections are better for the industry than hype. We are not trying to influence investors or lobbyists. We want to serve business owners and their backers with the best information.

We have been featured in major newspapers, including the Boston Globe and the Seattle Post Intelligencer, as well as on television, including NBC, CBS and CNBC.

In cannabusiness, our publications have the largest business circulation. The first national conferences for the industry were held by our events.