Description

Practical Training to Generate Effective Lead Generation

So many B2B marketing efforts rely on content as a lead–generation incentive – content that includes marketplace education, lead nurturing, sales marcom and PR.

For this content to be effective in the lead generation sales cycle, it has to be content that prospects yearn to read, listen or view.

MarketingSherpa B2B Webinar Training “How to How to Create High Conversion Lead Generation Content” will give you in an hour and a half the training you need to help you determine what kind of content you need to create and how to make it relevant.
Content that Supports Your Sales Team

You want to create content that can actually help your sales team have a valid business reason to follow–up. You will learn from our panel of B2B marketing experts how to:

* Use the 7 Questions Method – create relevant, highly effective content that appeals to your audience’s needs and desires
* Create content for each stage of the sale cycle – find out how to use the Sales Cycle, Content and Media Channel matrixes
* Home grown content vs. 3rd party content – learn the decision process to take to determine the best solution for your needs
* Use 3rd party content for inexpensive lead nurturing program – find out where to find it and when to use it
* Produce quality thought leadership content – find out what your audience needs and expects from an industry thought leader
* Repurpose content to generate more leads – this includes how to turn webinars into articles, live events into podcasts, leveraging articles on your blog and filtering and using 3rd party content
* Create site and product tours that produce higher ROI – Learn the 5 rules to make your tours work wonders
* Generate how–to content – find out how to provide solutions for your industry, and in return generate quality leads

* Stefan Tornquist, Research Director, MarketingSherpa – Stefan Tornquist is the research director for MarketingSherpa and the lead researcher in its Business to Business practice area. Tornquist is a recognized authority in online marketing, and is frequently quoted in the trade and business press.

* Sean Donahue, Senior Reporter, MarketingSherpa – As Senior Reporter for MarketingSherpa, Sean is in charge of MarketingSherpa’s newsletters that cover business–to–business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

* Brian Carroll, CEO, InTouch – Brian is regarded as a leading expert in lead generation. His company executes lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Brian is author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill 2006). His acclaimed B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week.

As part of the training you get a MarketingSherpa Special Report “Create Content Your Prospects Adore”. When brainstorming content, we&rsquot;ve found it helpful to distinguish between the type of content – such as a thought leadership piece – and the format it&rsquot;s presented in – such as a white paper. In this Report you’ll get a dozen of the most useful content types for marketing purposes, along with practical tips for each.

1. Research
2. Tours & Overviews
3. Personality–Driven
4. Classes, 101 Education & Glossary
5. News
6. Backstage Pass
7. Thought Leadership
8. Success Stories and Case Studies
9. Q&As
10. Company/Product Information
11. How–to
12. Top 10 Lists

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).

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