Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants try to obscure the truth and manipulate our minds in order to convince us to buy.

Martin Lindstrom has been involved in the branding wars for twenty years. For the first time, he exposes the full extent of the psychological tricks and traps that companies use to win our hard-earned dollars, by turning the spotlight on his own industry.

The Hidden Persuaders was left off more than 50 years ago.

Advertisers and marketers target children at an alarmingly young age when they are still in the womb, according to new findings. The results of an fMRI study show that heterosexual men think differently when they see sexually provocative advertising. How marketers and retailers stoke the flames of public panic and exploit paranoia over food and weather scares. Cell phone addiction can be harder to shake than addiction to drugs and alcohol, according to the first ever neuroscience evidence proving how addicted we all are to our phones. Companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers that are perfectly tailored to our psychological profiles. The maker of one popular lip balm adjusted their formulas in order to make their products addictive. The guerilla marketing experiment conducted for this book tells us about the most powerful hidden persuader of them all. It was much, much more.

The Hidden Persuaders of the 21st century are a new class of tricks, techniques, and seductions.

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