Paul Koks – Google Analytics Setup Mastery

This course will show you how to audit and improve your GOOGLE ANALYTICS setup. Setting up a measurement strategy is just one of the ways to collect useful data.

You can make that. smarter. Business decisions are driven by data.

This course suits you if…

• You are relatively new in this field and want to put in the work to gain in-demand skills.
• You want to get the most out of your Google Analytics setup.
• You want to improve the KPIs for your organization or clients.
• You (want to) offer audits and setups as a service or need to provide reports to your clients.
• You want to polish your Analytics skills and keep your knowledge up to date.

Here’s a breakdown of the modules:

The first module is a measurement plan.

• Identify your “Why” and set up a measurement plan first.
• The role of business objectives, goals and KPIs.
• Several examples to get started or improve your existing measurement plan.

Tracking code is module 2.

• The basic tracking code and different options for implementing it.
• Tracking code enhancements.
• How Google Analytics and cookies work.
• Recommended tools to perform tracking code scans.

The third module is account setup.

• How to define a Google Analytics account structure that best fits your organization.
• Best practices for the account, property and views setup.
• Introduction to filters and recommendations on how to get started.
• How access rights work, including strategies to protect your data and collaborate in the best possible way.

The fourth module is campaign tracking.

• Master the ins and outs of campaign tracking.
• How to recognize and solve campaign tracking issues.
• How the campaign timeout setting can make or break your data insights.

The fifth module is event tracking.

• Introduction to event tracking.
• Best practices for event tracking structure and how to demystify it.
• What you should know about interaction and non-interaction events.
• Event tracking and Google Tag Manager.
• How to automate (parts of) the event tracking setup.

There is a module called Conversions.

• Why you need macro and micro goals.
• Deep-dive into setting up goals and funnels.
• How to define meaningful goal values.
• What you should know when using goals and ecommerce at the same time.
• Best practices for enhanced ecommerce implementation.

Data integrity is a module.

• Ten data integrity checks that everybody should do.
• How to identify crucial data integrity issues.
• How to fix data integrity issues.

There is a module called Integrations.

• How to enhance your insights with several Google product integrations.
• Best practices for configuring the most common integrations.
• The role of non-Google product integrations.

There are advanced configurations in module 9.

• Deep-dive into regular expressions and advanced filters.
• When and how to set up subdomain and cross-domain tracking.
• Content grouping and how to set it up for behavioral analysis.
• High-level optimization with default channel grouping.
• Why and how to best define calculated metrics for your organization.

There is a module called Advanced Measurements.

• Virtual pageviews vs. events.
• How to enhance your data and insights with custom dimensions and metrics.
• How to get the most out of the custom data import function.
• Step-by-step guide to get started with remarketing.
• User-ID in Google Analytics.

What’s included?

• 70 Video lessons (7 hours) – intro module and ten core modules all in bite-size lessons.
• Quizzes – enhance your learning experience with challenging quizzes after each module.
• Additional resources – further your skills in directly related areas.
• Bonus resources – additional course material, section expands over time.
• Private LinkedIn community – ask your burning questions, connect with peers.
• Course certificate – real-life Google Analyics audit exam to test your new skills.
• Life-time access – learn and revisit the material when it suits you best.
• Free updates – all future updates to the course are included.