Presenting the Website Strategy Masterclass Home Study Course

The Website Masterclass contains audio, detailed notes, and an inside knowledge of the exact steps you need to take to make your website a powerhouse!

The majority of websites struggle for one reason and one reason only. They are built without a foundation of customer psychology.

The website owner needs to drive tens of thousands of prospects to his/her website in order to make it profitable. Even if you drive those herds of prospects, there is no guarantee that they will buy anything.

This need to drive a constant stream of customers ends up with the website owner doing a lot of research. If everything turns to custard, he/she has to be constantly advertising; constantly doing joint ventures; constantly travelling and speaking; constantly working and going a little nuts.

Website Strategy Masterclass : Say Goodbye to Struggle

Some of the topics that will be covered:

• The core of how you should structure your information. What kind of information should you have to attract customers?
• Why niches work and why they don’t. And how to understand why the wrong move can lead to a dead end.
• The secret of time. How to make your website so compelling that customers stay hooked and consequently buy from you.
• How packaging can destroy your sales. When to package, what to package and how you can sell products/services worth thousands of dollars with the right packaging. Or lose it with the wrong packaging.
• Bono has this factor. Bill Clinton has it. Harley Davidson has it. Yet most websites completely ignore a core factor. In fact, it’s more than likely your website doesn’t have it either. Yet it’s the one psychological factor that makes people loved–or ignored.

And there’s more…

• Why newspapers get your attention with photos. Learn the journalist’s way to using photos on your website to getting instant attention, while growing trust and comeback power.
• How much information should you give? How much should you hold back? The curse of giving too much or too little. You can’t sit on the fence when it comes to this strategy.
• The power of the Reverse Testimonial. How Reverse Testimonials create intense desire in the minds of the customer. Learn the specific steps, not only how to get testimonials that get customers to buy, but also how to link it to specific parts of your website text. And why specific placement destroys objections and increases sales.
• How important is a visual? Do pictures speak a thousand words? You’ll be amazed at how without visuals, you’ve not only lost most of the plot, but also discouraged search engines to pick specific pieces of information off your site. Where do you place the visuals and how do you get them to do most of the work of selling?
• The biggest reason why customers don’t become clients, is the factor of risk. How do you not only reduce risk to zero, but also improve your likability factor?

And more…

• What turns your customer off? A single pebble in your shoe can stop you from moving ahead — because of the irritant value. How can you guarantee all irritants are removed from your website, without spending thousands of dollars? I said ALL
• The twin factors that get a customer to your sales page and then drive the customers away in confusion. What are they, and how can you fix them right away?
• How to create urgency. How to use urgency in your emails and your website. Without urgency the customer feels no need to buy today. And that drops your sales figures like a rock. What’s worse, is that the customer goes out and simply spends the money elsewhere.
• You think the customer is buying your product or service. The customer has gone beyond. You’re selling something, and they’re already onto the next factor. This next factor, will sell more product and more services than you can imagine. What is the customer really buying if they’re not buying the product/service? You’ll be astounded!
• The intense power of summaries. And why your customer is confused with thousands of words. And how you need to structure your summary to get the customer to buy right away.

And yes…

The Bonuses: Really useful too…

Get Sean D Souza – Website Strategy: How To Convert Customers into Client right now!
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