B2B Marketing Foundations – Pricing Strategies
B2B Marketing Foundations – Pricing Strategies
B2B Marketing Foundations – Pricing Strategies
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Description
B2B Marketing Foundations – Pricing Strategies
Pricing is one of the most challenging aspects of marketing. Buyers expect to be able to negotiate price in the business-to-business world. You have to adjust your pricing strategy. This course will teach you how to set and communicate prices for B2B products and services.
Get it immediately. Pricing Strategies for B2B Marketing.
Drew explains the relationship between cost, price, and value when it comes to B2B business transactions. He shows how to link pricing to your marketing strategy. The value ladder and pricing tiers can be used to gain leverage in price negotiations.
Topics include:
- What is B2B pricing?
- Defining value
- Linking marketing and pricing
- Creating pricing tiers
- Managing pricing competition
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from nextskillup.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
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