Beau Lotto takes us on a tour of how we perceive the world and how disrupting it leads us to create and innovate.

Most of us don’t understand why we see what we do, but perception is the foundation of human experience. Beau Lotto shows that the next big innovation is not a new technology but a new way of seeing.

In his first major book, Lotto draws on over two decades of research to explain that our brain didn’t evolve to see the world accurately. It can’t! There are clear and comprehensive explanations of the science behind our perception. It’s important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s It will change the way you see the world.

There is a new understanding of how the brain works. It’s important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s also important to note that it’s It is more than just an account of the neuroscience of thought, behavior, and creativity, it is a call to action.