This “secret” structure of A-list sales copy

helps you crank out powerful,

profitable copy, fast…

My secret weapon was given to me right before I started my career as a writer. It was written by the greatClayton Makepeace.

I knew it was important. I did not know how important it was.

This one piece of paper would allow me to start my direct response copywriting business quickly.

I laid the groundwork for my entire career in direct response.

You can write your own ticket if you know how to create effective sales messages for any media.

I knew GOOD long copy made millions — I just didn’t know how to write GOOD long copy, until I figured this out…

If you don’t think long copy sells better than short copy, you haven’t worked with a good long-copy writer.

The more you tell, the more you sell, that’s what anyone who has run a bunch of tests on this topic will tell you.

If your long copy is boring, confusing, or unclear.

People will not respond.

Do you speak to buyers and qualified prospects about things that are interesting and personally-relevant? They will stick around through a lot of sales copy.

My most profitable ads have been over 10,000 words long.

You need a lot of copy when you’re trying to make a sale. It is not just about length. It is about how you use all that copy to structure an effective sales argument that carries your prospect from the conversation already going on in their head to taking action on your offer.

When you hear about copy that makes millions or even tens of millions of dollars, how could I write it in a way that people would actually read it?

The secret is that the A-list copywriter knows the deep structure of selling messages that work in any media.

In fact, when you know the structure of effective copy, it becomes easy!

Either long copy or short copy. In any media. For any market. You can craft effective selling messages if you understand what is happening under the surface.

It doesn’t matter if you’re writing for the internet or not. It doesn’t matter if you put it in video, audio, or print. The same principles can be used to structure speeches and webinars.

You follow the deep structure, Fit your message and offer to that, and you are off to the races.

Once I understood this, it became my secret weapon…

Being able to turn an idea into a full marketing campaign quickly is one of the biggest secrets to success in direct marketing.

More projects, more campaigns, more tests, and more copy…

You are almost certain to outsell your competitors.

Money loves speed.

If for no other reason than the sheer volume of work you are putting into the marketplace, the faster you can write copy, the more income you stand to make.

When you add in royalties from more campaigns…

When you add in increased performance from testing more ideas and getting a better understanding of what works…

If you follow the proven structure of effective sales messages used by only the world’s best direct response pros, you will get bigger success, faster.

Let me give you the benefit of my experience!

The Makepeace outline was a great starting point. It required a lot of interpretation. There was a pile of layers on top.

It works in many cases, but there are other outlines and copy structures that work just as well for me and other marketers like me. There are critical elements that aren’t covered in the 20 points.

Since that day in 2009, when I got my paws on Clayton’s outline, I’ve been looking for the same things. For ways to fill in the details that went beyond what was captured on the piece of paper.

I took notes. I learned from other people. I looked for where other pros overlap with the outline and where their advice was unique.

I tested every concept, principle, strategy, technique, and tactic I could find in my own work to create highly-effective copy for clients.

I discovered ways to write better copy and write faster.

The result is High-Velocity Copywriting!

This is the first and only program of its kind, breaking down what I have identified as the only three categories of big ideas that generate massive sales in the most competitive markets.

How to structure the sales logic to support the big idea is based on which idea you start with.

To get prospects to take you up on your offer, you have to present it in the most compelling, convincing way.

This is how you grab your ideal prospect’s attention, build their interest and desire, and get them to give you money.

This training will teach you how to structure these messages in a way that will allow you to write more powerful, profitable copy faster.

I taught you productivity secrets to help you generate more breakthrough copy and sell more messages in less time.

Whether you write copy for yourself or for clients, whether you actually sit down and bang out all the words, or create the structure for copy cubs or for presentations, this training will be a godsend.

It is included in the High-Velocity Copywriting training. You can get instant streaming access.

There is an update. I added the companion. There are high-Velocity copywriting templates. This training is a free and bonus training. It is yours for free, even though it was originally valued at 97. There is a description of the templates training and its own bonus.

Let me walk you through

exact templates for writing

high-powered big idea copy…

I did you a disservice when I created the High-Velocity Copywriting program. I walked through the structure of highly-effective sales copy.

I did not connect the dots.

What was not there? There are outlines for the three big idea types. All the way to the sale begins at the very beginning with the prospect’s mental state and stage of awareness, followed by walking through what the copy needs to do to carry the prospect from wherever they’re entering the conversation.

High-Velocity Copywriting Templates is your step-by-step blueprint…

The program is short. It does what it needs to do at a hair over two hours.

It shows you how to turn the principles, strategies, techniques, and tactics of High-Velocity Copywriting into a finished piece of sales copy. Based on proven-effective sales narratives.

If you are writing a piece of copy to help your prospects solve an urgent problem, you should introduce them to a 10X opportunity or make an imminent prediction with specific recommendations on how to respond to it.

You will have specific templates that you need to use to write that copy.

Including the intricacies and exceptions to consider with each big idea type.

Important: Go through High-Velocity Copywriting first!

High-Velocity Copywriting: Speed secrets and shortcut to write better copy is supplemented by this training.

You can go through the templates training and get a lot of value. If you have taken the two trainings, you will be able to create better results.

BONUS: The Copy Outline that Made My Copywriting Career…

I did a bonus live webinars with all of my High-Velocity Copywriting templates. I was able to launch my direct response career because of the Pretty Darned Good Copy Outline I received.

I used this outline to write my first million-dollar controls. I know of at least one other top copywriter who got his start with this exact outline.

I shared my insights and perspectives from more than eight years of applying it on all levels: principle-based, strategic, technique-driven, and tactical…

A BONUS to the High-Velocity Copywriting program can be found in the course contents.