Joanna Wiebe – How To Write Copy That Converts
Joanna Wiebe – How To Write Copy That Converts
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Beachway Treatment Centers was losing $20,000 a month for every empty bed in their addiction treatment facility. So Joanna Wiebe made a few changes to their copy that increased their conversion rate by 26%. Now every bed is filled, and there’s a waiting list to get in…
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Description
How To Write Copy That Converts
Beachway Treatment Centers lost $20,000 a month for every empty bed.
Changes to their copy increased their conversion rate by 26%.
There is a waiting list to get into every bed.
copywriting guides that are designed to boost sales are published by the founder of Copyhackers.com.
She shows you how to write copy that converts visitors into paying customers. There are three highlights from the course.
1. Get Them Over the Wall
Pull Them Over the Wall
Incentives to convert. The click that gets the person over that wall is triggered by these incentives.
She says they are the bonuses, like free support by e-mail and chat or support by phone. Free shipping and returns are other examples.
It’s about positioning the right small message to get them to click the button.
2. Give Them What They Really Want
Empathize with Your Prospects
It’s important to replace words that make the process hard to understand with words that describe what your customers really want.
In the sign up and create a free account example, prospects have to create an account in the next step. They do not want to. You can create a free account. ”Joanna” says the person. They just want to. Get started. .
3. Broadcast Your Intentions
Court the 20%
Don’t write for everyone. 20% of people are most likely to convert.
One change that was made was that it was ideal for foreign journalists, researchers, and investigators.
I arrive on this site, look at it, and think, Yes, everything looks good, but is it right for? I am me. ? It says, ‘It’s right for me’.
When you tell people they have arrived at the right place, you reduce bounce and increase conversions.
April wrote this article.
You can get a free copy of how to write copy that converts from nextskillup.com.
Delivery Method
Getting prospects to convert is like getting them over a brick wall, says Joanna.
“And with our copy, we’re trying to knock down a lot of those bricks to make the wall lower and get the person over to the other side, the paying side. Turn them from visitor to customer.”
But lowering the wall isn’t enough.
“Sometimes we have to do little things at the ultimate point of need, which is when you’re at a button and it’s the ultimate time to really pull out all the stops to get people to click that button [and convert],” says Joanna.
So how do you do that?
Let’s say that you need customers to complete a registration form. Your goal is to get them to click on a button that says “Sign Up and Create Your Free Account”.
But visitors aren’t clicking on it. They get to the button and leave your site. So what gives?
The problem is that prospects don’t want to “sign up” or “create an account”, even if it is free. That sounds like too much work, so they lose interest or decide to do it later. But later never comes.
So how do you get them to click?
What happens when your target customer can’t tell whether your product is right for them?
IVPN.net, an Internet privacy service, was created for professionals who need a virtual privacy network, such as a journalist in China who doesn’t want their internet history tracked.
But a journalist couldn’t tell that from the IVPN.net website, says Joanna, so journalists weren’t converting.
To make matters worse, the site was attracting other kinds of visitors, such as gamers, even though IVPN.net wasn’t the best solution for them. Gamers were unlikely to convert and were increasing the bounce rate.
So how do you let the world know who your target customers are?
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