That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Video stores used to be king. Late fees, video-streaming, and DVD adoption were all common. The laws of the land were widely accepted in 1997. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

Hastings was intrigued and the pair founded a company with Hastings as the primary investor. The twenty first century’s most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, it exemplifies how anyone with a transformational journey can

It isn’t just the inside story of one of the world’s most famous companies. It answers some of the most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you deal with failure and disappointment? How do you deal with success? What even? Is it? What about success?

Knowing when it’s time to let go is from idea generation to team building. That will never work. One of the most dramatic and insightful entrepreneurial stories of our time is the follow-your-dreams parable.

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