Michael S. Sitrick – The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

The wizard of spin. The Los Angeles Times.

The spin doctor has a spin doctor. The Financial Times.

The fixer in the movie, if you recall, was the Winston Wolf of Public Relations. He was played by Harvey Keitel. Sitrick is a strategist who isn’t averse to treating PR as combat, and he cleans up the messes of companies, celebrities, and others. Over the years, clients of Sitrick & Co. have included the late HP chairman, the Church of Scientology, Rush Limbaugh, and the Archdiocese of Los Angeles. Fortune Magazine.

Few are as proficient at manipulating the media as L.A. crisis manager Mike Sitrick. Fast company.

When your reputation is destroyed in a day, what do you do?

In the court of public opinion, you are often innocent until proven guilty, and your enemies don’t have to play by the rules.

It is possible for a mistake to land on the front page of a social networking site. The New York Times. Bring down a CEO, a business, or a celebrity. You need a smart response. You need Mike.

Sitrick reveals the secrets that have made him America’s foremost crisis communications expert.

You will see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John’s Pizza through the media-fueled fires of scandal, while helping others. You will learn Sitrick’s Ten Rules of Engagement, as well as his thoughts on no comment, social media, public apologies, and more.

The question is not if you will face a crisis, but if you are at the top of your game. What will you do when there is a crisis? Don’t repeat a lie until it’s fact on the internet. Don’t let a damaging truth ruin your reputation. Follow the Fixer.

REVIEW

Mike Sitrick is the best in bet-your-company or bet-your-life situations.

That’s right. Dan is the son of Dan. The former U.S. Attorney for the Northern District of Illinois was 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519 800-211-2519

When Michael Jackson passed away, I called Mike. When the stakes are high in Hollywood, he is your first choice.

That’s right. John Branca is a person. The co-executor of the Estate of Michael Jackson.

I told my clients the same thing when public perception was at stake. Call Mike. .

That’s right. There is a man named Sanford Robertson. Francisco Partners is a technology investor and adviser.

When our clients need public relations counsel, we turn to Mike Sitrick. He has the best media contacts and is creative.

That’s right. The name of the person isPatricia L. Glaser. , trial attorney.

Mike Sitrick has helped us launch, build, and grow many companies. When we invest in a company, he is my first call.

That’s right. Thomas H. Lee. Lee Equity Partners was founded by the pioneer of private equity.

It’s not about public relations, it’s about the truth when your company’s reputation is on the line. Mike Sitrick is the best.

That’s right. Patrick Soon-Shiong is a doctor. , inventor, philanthropist.