Michael Taylor – Excel for Marketers
Michael Taylor – Excel for Marketers
Digital Download: You will receive a download link via your order email
In this course, veteran marketer and Excel power user Michael Taylor walks you through all the key features that can speed up your work and help you make smarter marketing decisions.
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Description
Excel for Marketers
By: Michael Taylor.
There is a skill level. The beginner is intermediate.
This is the length of the story. 1h 42m
It was released. Oct 4th, savesay savesay savesay savesay savesay savesay savesayration savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay savesay
Description:
Marketing data and trends can be analyzed with excel. It is easy to be frightened by its many formulas and functions. Most marketers don’t know what excel can do. Michael Taylor walks you through the key features that can speed up your work and help you make smarter marketing decisions.
Michael shows how to work with marketing data sources and explains basic formulas for analysis. He walks through how to build a data-driven marketing plan, including mapping out your marketing funnel, reviewing volume vs. cost tradeoff, and running A/B testing. Michael shows how to analyze a campaign’s performance. He shows how to set up marketing campaigns in bulk, including manipulating text for ad copy generation andAutomating the most boring, repetitive tasks with macros.
Topics include:
- Cleaning up data formatting
- Using formulas for analysis
- Building a data-driven marketing plan
- Top-down vs. bottom-up marketing plans
- Running A/B tests
- Analyzing campaign performance
- Plotting data visually
- Building report templates and dashboards
- Building bulksheets for bulk campaigns on AdWords and
Contents:
- Introduction
- 1. Excel Basics for Marketers
- 2. Build a Data Driven Marketing Plan
- 3. Analyze Your Campaign Performance
- 4. Build Marketing Campaigns in Bulk
- Conclusion
Author:
Michael Taylor. Ladder.io is a growth marketing agency in New York and London.
Michael was a technical marketer. He managed over $25 million of cross-channel campaigns. He scaled paid ads over 30 times at SumoMe, acquired one million emails at Travelzoo, and was 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 800-273-3217 He has worked with over 100 companies since cofounding Ladder.io. Michael is a professor at the General Assembly and the Startup Institute.
Get Download Michael Taylor – Excel for Marketers at nextskillup.com today!
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