Nick Disabato – Draft Analysis

(No, we’re not affiliated with Casper. How fancy do you think this operation is , anyway?)

You own a store. You slap your logo on a theme that looks good. Someone tells you that exit intents convert well, so you put a coupon code on an exit intent plugin. You add that, too, because quick view is a thing. You put a carousel on. There is a live chat. Have a live chat.

Things go well after you launch. It costs a lot to get qualified traffic from your ad campaigns and your conversion rate isn’t great.

What is the deal? People like your store. You have done everything right. But. People are eating lunch. On conversion rate, mindshare and average order value are also included.

What? Is it possible that works?

This is the Whole Point of Optimization

You will still use the off-the-shelf solutions. They are easy to implement compared to something custom. They have a solid plan for something. Did that happen? There is work for it. Someone. Once. That is definitely better than nothing.

If your conversion rate stalls and you take a bath over the holidays, then you are going to need to improve, somehow. It might be possible to rip it out and start over, but more likely you will need to maximize what you already have.

How do you know what to do with it? You don’t. But you. Can. Stand on the shoulders of giants is the best way to figure it out. Are you selling cameras? You should figure out what B&H and Adorama are doing. Do you carry stuff everyday? Bellroy and Shinola are doing a good job.

What if there was a way to understand how these stores work? Really. Get actionable insights for work. Your. Business? You would come away with a plan of what to do next and how to improve what you already have. It was presented. There is a draft analysis. There are 25 videos about the best and most interesting stores.

Final list of stores

Our stores are all B2C and run across the board.

• Aēsop
• Anker
• Another Country
• Apiece Apart
• Away Travel
• Blinds.com
• Casper
• Coyuchi
• Deciem
• Design Within Reach
• JetPens
• Eagle Creek

• Field Notes
• Harry’s
• Interior Define
• Old Faithful Shop
• REI
• Room & Board
• Snow Peak
• Sorel
• Taylor Stitch
• Uniqlo
• Warby Parker
• Zak & Fox

Valuable & applicable insights

Each 15-minute video ends with several broadly applicable insights for your own business. The video at the top of this page is an example, if you can’t watch it right now.

I passed this along to my team, and we watched a few of the videos. MostCRO analysts wouldn’t highlight small details and non-obvious things, but I like how you pick them up. I think Draft Analysis is worth it. It’s a no-brainer.

You will also get it.

• A tutorial for analyzing online stores , which shows you how to establish criteria and critique on your own.
• The exact Ecommerce CRO Checklist that we used to analyze each online store.
• A summary of each analysis , showing the biggest 46 conversion-focused guidelines that we pulled out of our 24 stores.

Who I Am

Nick Disabato is a designer and writer from Chicago. The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine are some of the clients I have worked for. I look like that drawing.

In my five years running Draft Revise for dozens of stores, I have learned everything I can aboutOptimizing your site so it captures more wallet-out customers, in your target market. You should be paid. And. Like it. .

Take Action Today

Don’t base your design decisions on hunches, your business deserves better. Let me know if you have any questions if you get access to Draft Analysis today. Thanks!