Sean D’Souza – Product Sequencing

When you make a purchase. Sean D’Souza is a product scientist. The full content of the course will be provided by us.

You don’t have a lot of headaches if you have one product or service to sell.

Let’s say you have two or three products.

At Psychotactics, we have over twenty-five different products and services.

What are you going to do?

You give direction.

You see the same direction at airports all over the world.

The reason why you do things at airports is not because you are brilliant. The people at the airport have worked it out, so you do things in a sequence. If they put a sequence in place, you would follow it.

Businesses don’t have a sequence like that.

There is a sequence of karate.

There is a sequence of religions.

There is a sequence at airports.

You don’t only know where you are, but also where you need to go next.

Look at the products and services you sell.

Do you have a sequence in your business?

Does the customer know where they are in the sequence? The customer doesn’t have a clue if you know the sequence.

Here is what confused customers do.

They sit and ponder.

They leave.

Most customers simply leave your site when they see the bold ones, even though they may actually zap you with an email. That is costing you a lot of money in the bank, my friend. Customers are avoiding the current product and walking away from future products in the sequence as well.

How do you design a sequence?

You can listen to the audio below. It will show you how to make sure you have a simple, yet robust sequence in place.

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