SEOmoz – The Professional’s Guide To Blogging
SEOmoz – The Professional’s Guide To Blogging
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This article serves as a guide to defining and understanding what blogging is and how a new blogger can create, write, and promote a blog of his or her own. It covers how to choose an appropriate blogging platform, how to optimize a blog for search engine rankings,…
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Description
The Professional’s Guide To Blogging
A guide to defining and understanding whatBlogging is and how a new blogger can create, write, and promote a blog of his or her own can be found in this article. It covers how to choose an appropriate platform, how to get noticed by the search engines, and how to promote and measure the success of your efforts. There are two appendices at the bottom of the guide that provide links to valuable resources.
There is a table of contents.
Section I: Why write about something? Statistics and research on the internet.
- The Growth of Blogging as an Online Platform
- Blogging as an Online Influencer
- How and Why People Consume Blogs
Section II is about choosing a platform.
- Blog Platform Features and Functionality
- Notes on Specific Blog Software
- Hosted Blogging vs. Registering a Domain
Section III is about Search Engine Optimisation for Blogs.
- The Principles of SEO for Blogs
- Search-Friendly Platforms
- Plugins and Options for Bloggers
- Keyword Research, Selection, and Usage
Section IV is about writing for audience.
- Crafting a Blog’s “Voice”
- Techniques and Tactics
Section V deals with content strategies for writers.
- Discover Interesting and Worthwhile Topics
- Beyond Text: Images, Multimedia, and Widgets
- Involve the Audience
- Syndication Options and Strategies
Section VI is about creating and launching content.
- Pros and Cons of Viral Content
- Predicting Viral Worthiness
- Strategies for Helping Content Become Viral
- Launch and Promotion Tactics
Section VII: Measuring Success: Statistic Software Applications.
- Free Analytics Options
- Paid Analytics Options
Section VIII is about promoting your website.
- Blog & Feed Directories
- Blogrolls
- Memes, Contests, & Community Projects
- Comments, Trackbacks, Guest Posts, and Other Participatory Strategies
Section IX is about Monetizing Blogs.
- Choosing When to Monetize
- Display Advertising
- Pay Per Click
- Text Links
- Affiliate Programs
- Sponsored Posts / Advertorials
- Other Monetization Techniques
Section X has closing thoughts.
- Appendix A: Valuable Resources
- Appendix B: Recommended Software, Tools, and Plugins
You can get a free copy of The Professional’s Guide ToBlogging at nextskillup.com.
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