DAVE SUTTON, TOM KLEIN – ENTERPRISE MARKETING MANAGEMENT. THE NEW SCIENCE OF MARKETING

The paradigm takes a scientific approach to marketing practice.

A revolutionary new method for marketing managers was introduced by top executives at the renowned Zyman Marketing Group. It is called enterprise marketing management. EMM. The EMM realigns the enterprise to put marketing efforts and customer service at its core. There is an introduction by marketing guru. It is called enterprise marketing management. Topics include brand architecture, investment measurement, and how to engineer creativity. EMM is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton. The President/CEO is from Atlanta. He has eighteen years of experience in management and technology. He serves as President of the Strategic Leadership Forum and is a frequent speaker on brand strategy, marketing strategy, and e-business strategy. He is quoted in a number of publications. The Vice President of the Zyman Marketing Group is Tom Klein. He has fifteen years of experience in strategy, information technology, and brand marketing.

TABLE OF CONTENTS

It was written by Sergio Zyman.

This is an introduction to enterprise marketing management.

BRANDS ARE BUSINESSES, NOT CAMPAIGNS.

Chapter 1. Marketing is a science.

Chapter 2. You should architect your brand.

Chapter 3. Marketing can be plugged into the enterprise.

Part II. MANAGE your brand, not your customer.

Chapter 4. Take control of the brand experience.

Chapter 5. Marketing can be plugged into a customer relationship management system.

Chapter 6. Cross- marketing and cross- selling.

Chapter 7. Brand activation can be done with new media.

Part III. It’s not just communications that you need to revive your business.

Chapter 8. The structure is based on the experience of the brand.

Chapter 9. Investment performance can be measured.

Chapter 10. It’s important to maximize marketing investments to drive sales.

A new day for marketing.

Index.

AUTHOR INFORMATION

Dave Spock is the CEO of the group. He is an authority and a frequent speaker on brand strategy, marketing strategy, and marketing transformation, having led successful strategy and marketing transformation engagements for Global 2000 companies around the world. He is a member of the American Marketing Association and the Strategic Leadership Forum. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it TOM KLEIN is a consultant. He has a unique perspective on how to enable marketing with the power of enterprise information because of his experience at well-known brand marketing companies as well as his hands-on experience in every major information technology innovation over the past decade. He contributes to marketing and technology publications.

THE WILEY ADVANTAGE

• The founder of Zyman Marketing Group and bestselling author of The End of Marketing As We Know It , Segio Zyman has been developing his cutting-edge marketing principles for years. This books shows how organizations can use the ideas laid out in End of Marketing to develop more logical and effective marketing strategies. In his introduction, he calls Enterprise Marketing Management the ideal companion book to The End of Marketing As We Know It and The End of Avertising As We Know It .
• This book introduces students to a new science of marketing, coined Enterprise Marketing Management. The approach posited in this book will revolutionize the way marketing departments interact with their parent organizations, making them the integral players they ought to be in creating company image and value. This is must-read for top management looking to exercise the full potential of their marketing departments.

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