Deirdre Breakenridge, Thomas J. DeLoughry – The New Pr Toolkit
Deirdre Breakenridge, Thomas J. DeLoughry – The New Pr Toolkit
Deirdre Breakenridge; Thomas J. DeLoughry – The New Pr Toolkit
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Description
Deirdre Breakenridge, Thomas J. DeLoughry – The New Pr Toolkit
There is a new PR Toolkit. Today’s most powerful online communications tools can be used to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. There is a complete plan for maximizing the strategic value of communications in your organization.
FROM THE BACK COVER
There is a new PR Toolkit. Today’s most powerful online communications tools can be used to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. There is a complete plan for maximizing the strategic value of communications in your organization.
ABOUT THE AUTHOR
Breakenridge is the CEO of Pure Performance Communications. A 20 year veteran in PR and marketing, she is the author of five books. There are eight new practices for the PR professional. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it , Public relations should be put back in public relations. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it And PR 2.0 is about new media, new tools and new audiences. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it .
The topics of PR, social media and marketing are discussed by Deirdre. She is a recognized PR blogger at PR 2.0 strategies, as well as the co-founder of # PRStudchat, a dynamic twitter chat with PR professionals, educators and students.
Thomas J. DeLOUGHRY has more than 15 years of experience in journalism. He was an Executive Editor. The internet world. He had a front-row seat for the dot-com craze. He began writing about technology. The Chronicle of Higher Education. In 1987 when the Internet was mostly for professors and researchers, the weekly was based in Washington, D.C. He has been a contributing editor. InternetWeek. I have written for several magazines and newspapers.
Thomas J. DeLoughry download, Thomas J. DeLoughry review.
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