ED PAULSON – INSIDE CISCO

Most savvy business observers agree that the major component in Cisco’s phenomenal growth has been their steadfast commitment to expanding their product line through aggressive acquisitions. More than sixty companies have been acquired by the New Goliath since 1995. In this book, a Silicon Valley veteran uses his connections to reveal the M&A story. Using acquisitions to stay ahead of its competitors, analyzing their strategies and proven methods for incorporating new companies is one of the ways that Paulson explores. The centerpiece of the acquisition strategy is company-focused, culturally compatible, and retains staff. He describes the lengths to which the executives of a target company will go in order to gain the loyalty of acquired people. The book shows how the methodology can be applied to companies across industries. Ed is the President of Technology and Communications, Inc., a business and technology consulting firm, and a visiting professor at the School for New Training. He is a Silicon Valley veteran with more than two decades of experience and the author of numerous business and technology books.

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