Gary Gray is the author of the Streetsmart Guide To Valuing a Stock.

Before you invest, read this book and know what a stock is worth. Wall Street veterans know that the key to beating the stock market is to find and buy stocks that are trading at a discount to their true net worth. TheStreetsmart Guide to Valuing a Stock, Second Edition introduces you to a simple and powerful valuation model that will help you calculate the true value of any stock. By using 10 proven principles of finance to help you intelligently manage your investments, this latest addition to McGraw-Hill’s popular Streetsmart series will: show you the secrets to buying undervalued stocks and overvalued selling stocks; guide you in managing the risk of investing in stocks TheStreetsmart Guide to Valuing a Stock shows you how to take the guesswork out of investing by knowing what you know. This book will make you a better informed, more intelligent, more profitable investor and will help you to understand why some stocks are more profitable than others. Our approach to valuation is based on simple calculations that use only addition, subtraction, multiplication, and division. Value and trust are some of the biggest questions in the stock markets. TheStreetsmart Guide to Valuing a Stock shows you how to satisfy both of those questions, because investors don’t know who to trust anymore. The guide shows you how to determine whether a stock is overvalued or undervalued by an emotion-driven marketplace, and introduces you to accurate, trustworthy, and proven techniques for valuing any stock. It will show you how to accurately value stocks using highly regarded, easy-to-use valuation methodologies; realize the greatest potential returns while reducing your exposure to risk; estimate important valuation concepts including growth, operating margin, and cost of capital; develop and use spreadsheets to dramatically improve your valuation speed TheStreetsmart Guide to Valuing a Stock introduces you to some of today’s most trustworthy and accurate measures of value, and gives you the knowledge you need to make your investment decisions based on numbers and reality.